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SPECIFICTION
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Frigade vs GuideMark

Frigade

frigade.com

GuideMark

guidemark.co

Side by side

FigureFrigadeGuideMark
Price from$1,000/mo€19/mo
Free plan——
Free trial—Yes
Open source——
WebYesYes
APIYesYes
Self-hostedYes—
Plans published21
Spec score · User Onboarding Software7.9 (#13)8.1 (#9)
HeadquartersSan Francisco, California, United StatesBerlin, Germany
IntegrationsListed support and handoff integrations include Zendesk, Intercom, HubSpot, Help Scout, Front, Freshdesk, Salesforce Service Cloud, ServiceNow, and custom ticketing.The privacy policy lists Supabase, Vercel, Stripe, Resend, Groq, and Google Analytics as service providers used to operate GuideMark.
ProductFrigade Assistant is an in-product assistant that learns software by using it and provides answers, live walkthroughs, and help taking action.GuideMark maps user paths through a product, identifies drop-off points, and drafts fixes for onboarding.
SecurityFrigade states that it is SOC 2 Type II certified and GDPR compliant, with US and EU hosting available.The GDPR page states that data in transit and at rest is encrypted using industry-standard protocols and that a data processing agreement is provided.

Plans

Frigade

  • Growth$1,000 a month
  • EnterprisePriced on request

Frigade pricing →

GuideMark

  • Pro€19 a month

GuideMark pricing →

In their own words

Frigade

Frigade has no write-up on Specifiction yet; its figures are above.

Visit frigade.com

GuideMark

GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.

Visit guidemark.co