FullSession vs Matomo

FullSession is a digital experience intelligence platform that connects user behavior, friction, and feedback across web and mobile. It provides session replay and live viewing; mobile sessions can show screens, gestures, logs, errors, and network activity. Analytics include heatmaps, funnels, user journeys, goals and conversions, dashboards, form analytics, and frustration signals. Lift AI ranks issues by predicted business impact, estimates conversion lift, and measures results against a baseline after release. Named integrations and installation routes include HubSpot, Intercom, Segment, Optimizely, Zapier, Shopify, BigCommerce, Wix, WordPress, and Google Tag Manager. FullSession says sensitive inputs are masked and blocked in the visitor’s browser before reaching its service. Its security information lists TLS 1.2+ in transit, encryption at rest, tenant separation, SSO and MFA for administrators, and role-based access. Free includes 1,000 sessions per month, two seats, one domain, and 30 days of retention; Lift AI is excluded. Growth costs $49 a month and includes a 14-day free trial.

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.