FullSession

FullSession is a digital experience analytics platform for teams investigating web and mobile user journeys. It suits product, growth, engineering, and customer experience groups working on revenue-critical experiences. Its strongest case is the combination of replay, behavioral analysis, and impact-focused prioritization; the main caveat is that useful scale and Lift AI sit beyond the free tier.

Overview

FullSession brings session replay and live viewing together with analytics, frustration signals, and user feedback tools. Teams can move from an individual session to broader patterns, then use Lift AI to rank issues by predicted business impact, estimate conversion lift, and compare post-release results with a baseline. That makes it a particularly coherent fit for teams that need to connect observed friction with decisions about what to fix.

The breadth is appealing, but the value depends on sufficient session volume and access to the prioritization layer. Free is capped at 1,000 sessions a month and excludes Lift AI, so it is better for a small evaluation than for a team seeking the complete workflow.

Key features

Replay and investigation

Replay covers web sessions and mobile journeys, with screens, gestures, logs, errors, and network activity. That context can help engineering and product teams understand more than the visible sequence of taps or clicks when a journey fails. Heatmaps, funnels, user journeys, goals, conversions, dashboards, and form analytics provide complementary ways to examine behavior; frustration signals and feedback tools add further cues about where users struggle.

Prioritization and integrations

Lift AI is designed to help teams prioritize issues by likely business impact, predict conversion lift, and assess outcomes against a baseline after release. That is more decision-oriented than replay alone, but it is not part of Free. Named integrations and installation routes include HubSpot, Intercom, Segment, Optimizely, Zapier, Shopify, BigCommerce, Wix, WordPress, and Google Tag Manager. Paid plans include an MCP server for LLM access; custom events and user attributes begin with Growth.

Privacy and security

FullSession says sensitive inputs are masked and blocked in the visitor’s browser before protected values reach its service. Its security measures include TLS 1.2 or higher in transit, encryption at rest, tenant segregation, SSO and MFA for administrator access, and role-based least privilege. Its DPA covers GDPR and CCPA/CPRA requirements. The distinction on certifications matters: ISO and SOC 2 references concern AWS infrastructure, not certifications held by FullSession itself.

Pricing

The Free plan costs nothing and allows 1,000 sessions a month, two seats, one domain, and 30 days of retention. It can support a small initial evaluation, but the low session allowance and short retention constrain sustained analysis, and the absence of Lift AI leaves out a central part of the product’s issue-to-impact workflow.

Growth costs $49 a month, billed at $49 per month, and includes 10,000 sessions a month, four-month retention, unlimited seats and domains, and a 14-day free trial. It is the more practical fit for a growing team that needs collaboration and room to analyze more activity, though its session quota remains a consideration for high-traffic products.

Professional costs $349 a month, billed at $349 per month, with 100,000 sessions a month, eight-month retention, unlimited seats and domains, and a 14-day free trial. It suits teams that need substantially more volume and a longer analysis window. Enterprise has custom pricing and starts at 500,000+ sessions a month with 15-month+ retention; it adds SSO/SAML, RBAC, audit logs, and an SLA. Professional and Enterprise include a dedicated onboarding specialist, while priority support and an SLA are Enterprise benefits.

The pricing note gives a paid starting point of $39.20/mo on annual terms, while the Growth plan is also presented at $49 a month billed monthly. Data is hosted in the US, with European residency available on request.

Platforms

FullSession supports web, Android, iOS, and API. This span fits teams measuring both browser and mobile experiences, rather than a web-only analytics workflow.

Who it's for

FullSession is a strong candidate for product, growth, engineering, and customer experience teams responsible for revenue-critical digital journeys. Teams that need to connect replay evidence with behavioral patterns and post-release impact measurement have a clear reason to consider it. It is less compelling for a small team whose needs fit Free, since that plan excludes Lift AI, or for buyers who cannot work within the stated session quotas and retention windows.

Pros and cons

Pros: Replay, live viewing, analytics, friction signals, and feedback tools sit in one product, giving teams several routes from a user problem to a broader pattern.

Pros: Mobile replay includes gestures, logs, errors, and network activity, useful context for diagnosing journeys beyond what a visual recording alone shows.

Pros: Lift AI links issue ranking and predicted conversion lift with baseline measurement after release.

Cons: Free is limited to 1,000 monthly sessions, two seats, one domain, and 30-day retention, and omits Lift AI.

Cons: The higher-volume plans require a meaningful monthly commitment, with Professional at $349 a month and Enterprise custom-priced.

Cons: FullSession itself does not hold the ISO and SOC 2 certifications referenced in its DPA; those references apply to AWS infrastructure.

Alternatives

For a broader category comparison, browse Session Replay Software. Fullstory is another freemium option across web and mobile, with a free plan that includes 30,000 sessions, 10 user seats, and one-year replay and product analytics retention. OpenReplay is the alternative to consider when self-hosting matters: its free open-source plan is on-premises or on a cloud provider, with self-managed storage and retention.

Zipy has a Growth plan starting at $25/month billed annually, with one-month retention and up to 10 projects, so it may suit buyers prioritizing a lower annual entry price. Crazy Egg offers a free plan with web analytics, instant heatmaps, conversion analytics, and surveys, making it a more focused option for those needs. UXCam has a free plan covering 3,000 sessions per month and two app keys, an option for teams with those app limits.

Vexo offers a free tier with up to 500K events per month, 1,000 session replays, session replays and heatmaps, and two seats. Rejourney provides 5,000 free monthly replays with seven days of evidence retention, which may fit teams comfortable with that shorter window. Zoho PageSense has a free plan for 5,000 monthly tracked users, one project, one month of retention, and five goals.

Verdict

Choose FullSession if your team needs web and mobile replay, multiple behavioral analysis tools, and a way to prioritize and measure fixes against business outcomes. Its strongest differentiator is the connection between session-level diagnosis and Lift AI’s impact-oriented prioritization. Look elsewhere if a tightly capped free tier is all you need, if you require a certification held directly by the vendor, or if FullSession’s plan quotas and paid commitments do not fit your workload.