Fullstory vs Heatmap
Fullstory
fullstory.com
Heatmap
heatmap.comSide by side
| Figure | Fullstory | Heatmap |
|---|---|---|
| Price from | Free | $199/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 3 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 8.1 (#39) |
| Spec score · Visitor Behavior Intelligence Software | 8.8 (#5) | 8.4 (#12) |
| Spec score · Funnel Analytics | 8.8 (#6) | 8.4 (#12) |
| Free plan | Yes | No |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Heatmaps and scrollmaps connect page interactions with revenue attribution, including revenue per element. |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | The hosted MCP server connects Heatmap data to Claude, ChatGPT, Cursor, and Codex; MCP/API access is included on Scale and above. |
| Mobile capture | Yes | Yes |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Yes |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.