Fullstory vs Inspectlet
Fullstory
fullstory.com
Inspectlet
inspectlet.comSide by side
| Figure | Fullstory | Inspectlet |
|---|---|---|
| Price from | Free | $39/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 11 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 8.9 (#10) |
| Spec score · Website Optimization Tools | 8.9 (#5) | 8.7 (#7) |
| Spec score · Session Replay Software | 8.9 (#5) | 8.8 (#7) |
| Spec score · Session Recording Software | 8.9 (#6) | 8.8 (#8) |
| Spec score · Behavior Analytics | 8.9 (#5) | 8.8 (#7) |
| Spec score · Visitor Behavior Intelligence Software | 8.8 (#5) | 8.7 (#7) |
| Free plan | Yes | Yes |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Its dynamic heatmaps provide eye-tracking, click, click-dot, element, and scroll visualizations, including on AJAX content, single-page applications, and infinite-scroll pages. |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | When a site has a Google Analytics 4 or Google Tag Manager dataLayer, Inspectlet can automatically mirror pushed events as session tags. |
| Mobile capture | Yes | Yes |
| Privacy controls | Privacy tooling masks or excludes sensitive data at the browser or device before transmission, with consent, deletion, export and configurable privacy rules. | Sensitive inputs and HTML marked with Inspectlet's ignore class are never read or transmitted, and password fields are ignored automatically. |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Yes |
| Session Replay | The platform reconstructs users’ web and mobile experiences so teams can inspect interactions and friction after the session. | Users can filter recordings by visitor type, traffic source, pages visited, events triggered, or conversion status. |
| Trial terms | A new account starts with a 14-day trial including up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. | The free plan has no time limit, and the demo requires no signup |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
Inspectlet
- FreeFree
- Micro$39 a month
- Startup$79 a month
- Growth$149 a month
- Accelerate$299 a month
- Enterprise 250K$499 a month
- Enterprise 500K$749 a month
- Enterprise 1M$1,199 a month
- Enterprise 2M$1,799 a month
- Custom EnterprisePriced on request
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.
Inspectlet
Inspectlet records website sessions so teams can review visitors’ mouse movements, scrolling, clicks, and keypresses. Its heatmaps visualize eye-tracking, clicks, and scrolling, including on dynamic content. AI Session Insights can identify patterns such as rage clicks, JavaScript errors, conversion drop-offs, form abandonment, and unusual navigation. Users can also ask questions in plain English and receive analytics answers with tables, breakdowns, and replay links. Other tools include A/B testing, conversion funnels, form analytics, feedback surveys, and JavaScript error logging. Inspectlet runs on the web and supports React, Angular, Vue, and other JavaScript-heavy frameworks. Installation options include a JavaScript snippet, browser and React packages, Google Tag Manager, and a WordPress plugin. The free plan costs nothing and covers 2,500 recorded sessions per month across up to three websites, with one month of retention. Paid plans start at $39 a month. Recording stops when the monthly limit is reached, while existing recordings and heatmaps remain accessible. Retention ranges from one month on Free to 24 months on Enterprise.