Fullstory vs JourneyTrack

Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.

JourneyTrack is a governed intelligence platform for enterprise teams that need to choose which customer journey moments to address, prioritize work and assess whether changes meet expected outcomes. It combines journey evidence, governance, prioritization, execution workflow, measurement and downstream activation in a decision pipeline. Governance includes role-based permissions, journey ownership and decision rights, evidence trails, auditability, shared standards and action plans. AI tools include Journey AI, persona and workshop tools, insights, recommendations, storytelling, label assistance and the Journi conversational agent. Teams can use step-level metrics and journey health scores; automatic metric updates are described through Medallia, Qualtrics or Forsta. Listed integrations include Qualtrics, Medallia, Forsta, Google Analytics 4, Jira, Azure DevOps, Asana and Snowflake, with some marked coming soon. Customer data is not used to train the AI models, and AI features are optional. The web platform offers a 30-day Free Basic plan with three journeys, one workspace, three editors and unlimited viewers. Journey Mapping costs $3 a month billed annually; Journey Management costs $5 a month billed annually. Decision Intelligence pricing is custom.