Fullstory vs TruConversion
Fullstory
fullstory.comTruConversion
truconversion.comSide by side
| Figure | Fullstory | TruConversion |
|---|---|---|
| Price from | Free | $41/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 6 |
| Spec score · Heatmap and session replay tools | 9.0 (#9) | 7.5 (#52) |
| Spec score · Visitor Behavior Intelligence Software | 8.8 (#5) | 7.5 (#22) |
| Free plan | Yes | No |
| Heatmaps | Heatmap tooling includes scroll maps, click maps and conversion maps. | Heatmaps show where visitors click, scroll, and interact, with filters including location and device. |
| Integrations | Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms. | The site lists Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, Infusionsoft, WordPress, Optimizely, and ActiveCampaign as compatible tools. |
| Mobile capture | Yes | Yes |
| Privacy controls | Privacy tooling masks or excludes sensitive data at the browser or device before transmission, with consent, deletion, export and configurable privacy rules. | The GDPR page describes IP anonymization and masking or obfuscation options for recorded keystrokes, including automatic masking when credit card data is detected. |
| Session recordings | Yes | Session recordings capture visitor actions including mouse movement, scrolling, clicks, and keystrokes, and can be triggered by user behavior. |
Plans
Fullstory
- FullstoryFreeFree
- FullstoryFreeFree
- AdvancedPriced on request
- BusinessPriced on request
- Data DirectPriced on request
- EnterprisePriced on request
TruConversion
- Basic$41 a month
- Plus$83 a month
- Pro$149 a month
- Agency Basic$408 a month
- Agency Plus$990 a month
- Agency Pro$1,790 a month
In their own words
Fullstory
Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.
TruConversion
TruConversion has no write-up on Specifiction yet; its figures are above.