Funnel vs Windsor.ai
Funnel
funnel.io
Windsor.ai
windsor.aiSide by side
| Figure | Funnel | Windsor.ai |
|---|---|---|
| Price from | $300/mo | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 16 |
| Spec score · Ad Analytics | 7.8 (#9) | 8.3 (#6) |
| Destinations | The pricing page lists destinations including Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3 and Snowflake, with availability varying by plan. | Documented destinations include BigQuery, Snowflake, Redshift, Azure SQL, Power BI, Looker Studio, Tableau, Google Sheets, Excel, Python, MySQL and PostgreSQL. |
| Founded | 2014 | LinkedIn lists Windsor.ai as founded in 2017. |
| Headquarters | Stockholm, Sweden | LinkedIn lists headquarters in Zürich, Switzerland. |
| Integrations | The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn. | The connector directory lists sources including Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads. |
| Security | Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks. | Windsor Group AG says it completed a SOC 2 Type II audit and processes personal data in compliance with UK GDPR and EU GDPR. |
| Support | The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA. | All plans include live chat support; the support options also include documentation, ticket submission, a community portal, and YouTube resources. |
| What it does | Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows. | Windsor.ai is a no-code ELT/data-integration service that connects 350+ sources to BI tools, warehouses, spreadsheets and AI chats. |
Plans
Windsor.ai
- Forever FreeFree
- FreeFree
- Free (30-day trial)Free
- Basic annual$19 a month
- Basic$23 a month
- Standard annual$99 a month
- Standard$118 a month
- Basic$228 a year
- Plus annual$249 a month
- Plus$299 a month
In their own words
Windsor.ai
Windsor.ai transfers data between services through no-code ELT/ETL connectors, with more than 350 sources and destinations such as BI tools, spreadsheets, warehouses, and AI chats. Its connectors support scheduled syncs, schema matching, and incremental loading. Listed sources include Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads; destinations include Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, PostgreSQL, and MySQL. Windsor MCP connects Windsor.ai data to ChatGPT, Claude, and Copilot for analysis. The service is available on the web and through an API. A free plan and 30-day trial are listed; paid pricing is noted from $19/mo (annual). After the trial, Forever Free includes one user, one data source, and one account, and excludes scheduled sync backfills. The API limit is 600 requests per minute and 10,000 per day. Windsor.ai says it completed a SOC 2 Type II audit and encrypts customer data at rest and in transit.