Funnelytics vs JourneyIQ

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.

JourneyIQ is a web-based system for managing customer journeys and service blueprints. Its swimlane canvas lays out user actions, frontstage and backstage work, and supporting systems across journey touchpoints. Teams can use the platform to locate customer-experience friction, assess the business impact of failures, and plan improvements. Its AI Scan identifies friction, churn risks, and potential revenue leaks, assigning severity scores and analyzing root causes. The AI Copilot answers questions about journey health, CX gaps, and operational efficiency with contextual recommendations. Actor management covers human, system, AI, and vendor stakeholders and their interactions. A dashboard tracks CX score, efficiency, and AI readiness through live metrics. Templates for SaaS, healthcare, e-commerce, and fintech include common journey stages and friction categories. Starter costs nothing and includes one journey, five stages, and three AI scans per month. Growth costs $49 a month and adds unlimited journeys and stages, Copilot, Red Zone tracking, actor management, and priority support.