Funnelytics vs JourneyTrack

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.

JourneyTrack is a governed intelligence platform for enterprise teams that need to choose which customer journey moments to address, prioritize work and assess whether changes meet expected outcomes. It combines journey evidence, governance, prioritization, execution workflow, measurement and downstream activation in a decision pipeline. Governance includes role-based permissions, journey ownership and decision rights, evidence trails, auditability, shared standards and action plans. AI tools include Journey AI, persona and workshop tools, insights, recommendations, storytelling, label assistance and the Journi conversational agent. Teams can use step-level metrics and journey health scores; automatic metric updates are described through Medallia, Qualtrics or Forsta. Listed integrations include Qualtrics, Medallia, Forsta, Google Analytics 4, Jira, Azure DevOps, Asana and Snowflake, with some marked coming soon. Customer data is not used to train the AI models, and AI features are optional. The web platform offers a 30-day Free Basic plan with three journeys, one workspace, three editors and unlimited viewers. Journey Mapping costs $3 a month billed annually; Journey Management costs $5 a month billed annually. Decision Intelligence pricing is custom.