GazeRecorder vs Hawkeye

GazeRecorder uses a webcam to track eye movement and create video recordings for remote UX research on desktop and mobile. Its online service can test live websites, images, screenshots, mockups, pictures, videos and apps. The maker says it can show where participants look and for how long in real time. GazeFlow generates heatmaps over webpages, applications, static images or videos, and can combine data from multiple subjects. Desktop features include real-time webcam tracking, one-click experiment creation and dynamic heatmaps. The desktop version requires a webcam, but specialized hardware is not required; smartphone tracking uses the selfie camera. Visualizations include heatmaps, gaze paths, fixation metrics and areas of interest, with video recordings and session data available for export. The maker says respondent-level eye and click data can be provided along with aggregated sample data. The free desktop version is for non-commercial use. The FAQ gives approximate GazeCloud API accuracy of 1.0 degree and precision of 0.2 degree of visual angle. Listed platforms include web, Windows, iOS, Android and API.

Hawkeye is an eye-tracking tool for examining how people look at websites, images, and prototypes. It is software-based and does not need dedicated eye-tracking hardware, though its iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, and the tool supports prototypes made with InVision, Marvel, and Sketch. Results show where participants looked and for how long through heat maps, screen recordings, and focus-point diagrams. Hawkeye can aggregate results across testers and provide statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text message using their phone numbers. Calibration centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs $39.99 per month, billed monthly. Hawkeye runs on iPhone, iPad, and the web.