Geotab vs Motive
Geotab
geotab.comMotive
gomotive.comSide by side
| Figure | Geotab | Motive |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · GPS Vehicle Tracking System | 7.7 (#12) | 8.6 (#4) |
| Spec score · Fleet Telematics Software | 7.7 (#16) | 8.6 (#5) |
| Spec score · GPS Tracking Software | 7.7 (#15) | 8.6 (#4) |
| Spec score · Fleet Management Software | 7.5 (#22) | 8.5 (#6) |
| Spec score · Electronic Logging Device Software | 7.5 (#15) | 8.5 (#1) |
| Spec score · Fleet software: management, telematics and maintenance | 7.5 (#43) | 9.0 (#8) |
| Spec score · Fleet Safety Software | 7.6 (#17) | 8.5 (#2) |
| Fleet visibility | The software provides real-time GPS tracking, live maps, trip history, and fleet dashboards. | Fleet Management provides visibility into vehicle location, utilization, and health and automates workflows for fleet managers, dispatchers, and maintenance teams. |
| Founded | 2000 | 2013 |
| Headquarters | Oakville, Ontario, Canada | San Francisco, California, United States |
| Integrations | The Geotab Marketplace offers third-party and Geotab-developed solutions, and the MyGeotab SDK supports custom integrations and applications. | Motive's marketplace lists 417 applications, while its partnerships program describes more than 250 pre-built integrations. |
| Product | MyGeotab is web-based fleet management software that centralizes vehicle and driver data for business decisions. | Motive is an AI-powered integrated operations platform for physical operations, combining safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. |
| Safety | The GO Plan includes advanced collision risk management and AI safety scoring; the platform also provides alerts for speeding, harsh braking, and aggressive acceleration. | Driver Safety uses AI to monitor and protect drivers and gives safety managers tools intended to prevent collisions and reduce risk. |
| Security | Geotab says its device cryptographic modules are FIPS 140-3 validated and device-to-server communications use AES-256 encryption. | Motive says it has SOC 1 and SOC 2 Type II reports and PCI DSS compliance programmes; it also announced ISO 27001 and ISO 27701 certifications in August 2026. |
| Support | Geotab provides support for MyGeotab setup, data issues, compliance, and other product questions; its support guide says partners handle customer support for their respective customers. | Motive advertises 24/7 support and a help center covering installation, hardware, compliance, safety, cards and applications. |
Plans
Motive
- Workforce Management free tierFree
- Workforce Management Free tierFree
- Motive platformPriced on request
- Paid Workforce ManagementPriced on request
- Workforce Management paid subscriptionPriced on request
In their own words
Geotab
Geotab’s MyGeotab is paid, web-based fleet management software that brings vehicle and driver data together for business decisions. It provides real-time GPS tracking, live maps, trip history, and fleet dashboards, with alerts for speeding, harsh braking, and aggressive acceleration. GO Core includes basic routing, maintenance scheduling, inspections, work orders, and basic IFTA reporting. GO Plan adds collision-risk management, AI safety scoring, HOS/ELD and tachograph compliance, predictive maintenance, fuel monitoring, EV analytics, emissions reporting, and video telematics. The Geotab Marketplace offers third-party and Geotab-developed solutions; data-feed APIs and the MyGeotab SDK support custom applications and Add-Ins. Geotab says its device cryptographic modules are FIPS 140-3 validated and device-to-server communications use AES-256 encryption. Pricing is on request, and the listed plans include hardware without upfront device costs or installation fees. The software supports Android, iOS, Linux, Windows, and web use, plus API access.
Motive
Motive is an integrated operations platform for businesses that manage physical work, bringing together safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. Fleet Management provides visibility into vehicle location, utilization, and health, and automates work for fleet managers, dispatchers, and maintenance teams. It includes ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel efficiency insights. Driver Safety uses AI to monitor and protect drivers, with tools intended to help safety managers prevent collisions and reduce risk. Equipment monitoring covers trailers and vehicles through hardware and OEM integrations. The App Marketplace lists 250+ pre-built integrations and third-party applications managed from the Motive Dashboard. Motive offers 24/7 phone or in-app chat support; billing support has separate weekday hours. Its Fleet App requires an active subscription and supports iOS 15.0 or later and Android 9.0 or later. Creating jobs and dispatches and assigning drivers, vehicles, and assets are available in the web Fleet Dashboard. Platform prices are not displayed, and Motive directs visitors to request a quote.