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Motive

gomotive.com

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Spec score 8.5 #1 of 27 in Electronic Logging Device Software

What it is

Motive is an integrated operations platform for businesses that manage physical work, bringing together safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools. Fleet Management provides visibility into vehicle location, utilization, and health, and automates work for fleet managers, dispatchers, and maintenance teams. It includes ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel efficiency insights. Driver Safety uses AI to monitor and protect drivers, with tools intended to help safety managers prevent collisions and reduce risk. Equipment monitoring covers trailers and vehicles through hardware and OEM integrations. The App Marketplace lists 250+ pre-built integrations and third-party applications managed from the Motive Dashboard. Motive offers 24/7 phone or in-app chat support; billing support has separate weekday hours. Its Fleet App requires an active subscription and supports iOS 15.0 or later and Android 9.0 or later. Creating jobs and dispatches and assigning drivers, vehicles, and assets are available in the web Fleet Dashboard. Platform prices are not displayed, and Motive directs visitors to request a quote.

Spec sheet

What it does
Motive markets an AI-powered operations platform intended to improve safety, productivity and profitability for physical-operations fleets.Read 15 Oct 2026 · gomotive.com
Product
Motive is an AI-powered integrated operations platform for physical operations, combining safety, fleet, equipment, maintenance, spending, workforce, and operations intelligence tools.Read 9 Oct 2026 · helpcenter.gomotive.com
Integrations
Motive's marketplace lists 417 applications, while its partnerships program describes more than 250 pre-built integrations.Read 15 Oct 2026 · marketplace.gomotive.com
Mobile apps
The Fleet App is available for iOS 15.0 or later and Android 9.0 or later, and requires an active Motive subscription to use.Read 9 Oct 2026 · helpcenter.gomotive.com
Security
Motive says it has SOC 1 and SOC 2 Type II reports and PCI DSS compliance programmes; it also announced ISO 27001 and ISO 27701 certifications in August 2026.Read 9 Oct 2026 · gomotive.com
Support
Motive advertises 24/7 support and a help center covering installation, hardware, compliance, safety, cards and applications.Read 15 Oct 2026 · helpcenter.gomotive.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · gomotive.com
Founded
2013Read 25 Oct 2026 · gomotive.com
API documentation
Developer documentation includes endpoint references, guides, examples, an interactive explorer, code samples, changelogs, Postman collections and a discussion forum.Read 15 Oct 2026 · developer.gomotive.com
API licence
API terms grant a revocable, nonexclusive internal-use licence and say they do not authorize open-source licensing or public app distribution without permission.Read 15 Oct 2026 · gomotive.com
Company profile
LinkedIn lists Motive as privately held, founded in 2013, headquartered in San Francisco and employing 1,001–5,000 people.Read 15 Oct 2026 · linkedin.com
Compliance and fuel
Fleet Management includes ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel efficiency insights.Read 9 Oct 2026 · gomotive.com
Device requirements
Recommended mobile devices use iOS 16 or newer or Android 9 or newer, Wi-Fi 5, Bluetooth 5, at least 4 GB RAM and 32 GB storage.Read 15 Oct 2026 · helpcenter.gomotive.com
Driver Safety
The platform uses AI alerts and 360-degree visibility to identify driving risks and help prevent collisions.Read 15 Oct 2026 · gomotive.com
Encryption
Motive's security overview says customer data in transit is encrypted with TLS 1.2+ and data at rest with AES-256 or above.Read 9 Oct 2026 · gomotive.com
Equipment Monitoring
Equipment Monitoring tracks asset location, usage and health to reduce downtime and theft.Read 15 Oct 2026 · gomotive.com
Fleet Management
Fleet Management provides vehicle location, usage and health visibility with automated management workflows.Read 15 Oct 2026 · gomotive.com
Fleet visibility
Fleet Management provides visibility into vehicle location, utilization, and health and automates workflows for fleet managers, dispatchers, and maintenance teams.Read 9 Oct 2026 · helpcenter.gomotive.com
Funding news
On September 10, 2026 Motive announced more than $1.3 billion in growth financing from General Catalyst and ARR above $600 million.Read 15 Oct 2026 · gomotive.com
Legal name and founders
Crunchbase identifies Motive Technologies, Inc., also known as KeepTruckin, founded by Obaid Khan, Ryan Johns and Shoaib Makani.Read 15 Oct 2026 · crunchbase.com
Limit: connectivity and alerts
Reviews cite Bluetooth or device disconnects, delayed syncing, inaccurate locations or alerts and AI false positives.Read 15 Oct 2026 · trustradius.com
Limit: feature gaps
Gartner reviewers report that safety coaches cannot be assigned individually, firmware updates may fail to push automatically and disconnect alerts are unreliable.Read 15 Oct 2026 · gartner.com
Limit: pricing and contracts
Reviewers frequently complain about opaque pricing, expensive renewals, long contracts, auto-renewal and difficulty cancelling or downgrading.Read 15 Oct 2026 · trustpilot.com
Maintenance
Maintenance tools cover inspections, availability, AI fault codes, health insights, service scheduling, service history and maintenance reports.Read 15 Oct 2026 · helpcenter.gomotive.com
Mobile app limitation
Creating jobs and dispatches and assigning drivers, vehicles, and assets is available in the web Fleet Dashboard, not the Fleet App.Read 9 Oct 2026 · helpcenter.gomotive.com
Notable outage history
Motive's status history records repeated 2026 delays affecting fleet events, locations, dashboards, mobile apps and the API, including a June 16–17 location-event delay.Read 15 Oct 2026 · status.gomotive.com
Praise: usability and support
Reviewers commonly describe the interface and installation as intuitive and report responsive 24/7 support, although experiences vary.Read 15 Oct 2026 · capterra.com
Praise: visibility and tracking
Independent reviewers repeatedly praise real-time GPS visibility, trip history, geofences and asset tracking.Read 15 Oct 2026 · g2.com
Price availability
Motive's pricing page redirects to a contact page and does not display fixed platform prices.Read 9 Oct 2026 · gomotive.com
Public API
The public API uses api.gomotive.com over HTTPS and supports reports, fleet-configuration changes, TMS connections and custom dashboards.Read 15 Oct 2026 · developer.gomotive.com
Rating on Apple App Store Driver
4.4 out of 5 from 12K ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Apple App Store Fleet
4.7 out of 5 from 1.7K ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.5 out of 5 from 1,688 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 3,512 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.3 out of 5 from 19 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.5 out of 5 from 1,689 reviewsRead 15 Oct 2026 · getapp.com
Rating on Google Play Driver
4.5 out of 5 from 35.2K reviewsRead 15 Oct 2026 · play.google.com
Rating on Google Play Fleet
4.3 out of 5 from 871 reviewsRead 15 Oct 2026 · play.google.com
Rating on Software Advice
4.5 out of 5 from 1,689 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
1.8 out of 5 from 2,412 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
9.2 out of 10 from 210 reviewsRead 15 Oct 2026 · trustradius.com
Safety
Driver Safety uses AI to monitor and protect drivers and gives safety managers tools intended to prevent collisions and reduce risk.Read 9 Oct 2026 · helpcenter.gomotive.com
Security and compliance
Motive's Trust Center lists SOC 1, SOC 2, ISO 27001:2022, ISO 27701:2019, CCPA, PCI DSS, PIPEDA and TX-RAMP controls.Read 15 Oct 2026 · trust.gomotive.com
Spend Management
Motive Card connects fleet fuel spending with dashboard controls and fraud-reduction tools.Read 15 Oct 2026 · gomotive.com
Who it serves
Motive serves businesses from small companies to Fortune 500 enterprises in transportation, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.Read 9 Oct 2026 · gomotive.com
Workforce Management
Workforce Management combines qualifications, time tracking, training and coaching.Read 15 Oct 2026 · gomotive.com

Plans and prices

Workforce Management free tier Free Timecards · payroll integrations · integrated coaching · driver walkthrough · driver-license qualification documents Read 15 Oct 2026 · helpcenter.gomotive.com
Workforce Management Free tier Free Timecards · Payroll Integrations · Integrated Coaching · Driver Walkthrough · limited Qualification Documents (driver license only) Read 9 Oct 2026 · helpcenter.gomotive.com
Motive platform Priced on request pricing requires contacting sales Read 15 Oct 2026 · gomotive.com
Paid Workforce Management Priced on request Pricing depends on fleet size, contract, and selected capabilities; request a quote from Motive. Full Qualification Documents · Integrated MVRs · AI Coach · Rewards · Integrated Training Read 9 Oct 2026 · helpcenter.gomotive.com
Workforce Management paid subscription Priced on request complete qualification documents · integrated MVRs · AI Coach · Rewards · Integrated Training Read 15 Oct 2026 · helpcenter.gomotive.com

Every Motive plan and price →

Strong points and limits

Strong points

  • Combines fleet, safety, equipment, and workforce tools
  • Includes ELD and IFTA compliance features
  • Marketplace lists 250+ integrations and applications
  • 24/7 phone and in-app chat support
  • Free Workforce Management tier available

Limits

  • Platform pricing is available on request
  • Fleet App requires an active Motive subscription
  • Job creation and dispatch are web dashboard tasks
  • Fleet App requires iOS 15.0+ or Android 9.0+

Who it suits

Motive suits businesses managing fleets, equipment, drivers, and other physical operations. The listed industries include transportation, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.

Motive in depth

Read the full write-up

Motive suits organizations that coordinate drivers, vehicles, and other equipment across a physical operation. Its broad fleet, safety, compliance, and workforce coverage is a strong fit for teams that want connected operational tools, while custom platform pricing and web-only dispatch setup make it a less straightforward choice for smaller buyers seeking a narrowly focused tracker.

Overview

Motive combines fleet, equipment, maintenance, spending, workforce, and operations intelligence capabilities in one platform. Fleet Management covers vehicle location, utilization, and health, with workflow automation for fleet managers, dispatchers, and maintenance teams. Equipment monitoring extends location, utilization, and health tracking to trailers and other assets through hardware and OEM integrations. That scope can help teams oversee mixed fleets and equipment in a shared system, but it may be more than a buyer needs for basic vehicle tracking.

Driver Safety uses AI to monitor drivers and gives safety managers tools intended to prevent collisions and reduce risk. Fleet Management also covers ELD compliance, driver qualification, IFTA reporting, CSA score management, and fuel-efficiency insights. The combination is relevant to operations where safety, reporting, and vehicle oversight are linked; the platform’s overall price depends on fleet size, contract, and selected capabilities.

Key features

Fleet visibility and workflows: Vehicle location, utilization, and health data sit alongside automated workflows for fleet and maintenance teams. This is useful when monitoring assets and coordinating follow-up work are both part of the job.

Safety and compliance: AI-based driver monitoring is paired with ELD, driver qualification, IFTA, CSA, and fuel-efficiency capabilities. That range supports fleets with both risk-management and reporting needs.

Equipment monitoring: Hardware and OEM integrations extend tracking to trailers and other equipment, making Motive relevant to operations that manage more than powered vehicles.

Marketplace integrations: The Motive App Marketplace includes 250+ pre-built integrations and third-party applications managed through the Motive Dashboard. That gives teams a route to connect Motive with other tools.

Security and support: Motive says it has SOC 1 and SOC 2 Type II reports and PCI DSS compliance programmes, and announced ISO 27001 and ISO 27701 certifications in August 2026. It describes TLS 1.2+ encryption for data in transit and AES-256 or above for data at rest. Phone and in-app chat support are available 24/7; billing support has separate weekday hours.

Pricing

Motive is a paid platform with custom pricing. Its pricing page directs buyers to request a quote, with the price depending on fleet size, contract, and selected capabilities. That approach can accommodate different deployments, but it makes direct budget comparisons difficult before speaking with sales. A free trial is available.

The Workforce Management Free tier costs nothing. It includes timecards, payroll integrations, integrated coaching, driver walkthroughs, and limited qualification documents covering driver licenses only. This is a useful entry point for teams focused on those workforce basics, but it does not include the expanded qualification and coaching capabilities in the paid tier.

Paid Workforce Management uses custom pricing. It adds full qualification documents, integrated MVRs, AI Coach, rewards, and integrated training. The tier fits organizations that need those additional workforce and driver-development functions; its cost depends on fleet size, contract, and selected capabilities.

Platforms

Motive supports Android, iOS, web, and API access. The Fleet App runs on iOS 15.0 or later and Android 9.0 or later, and requires an active Motive subscription. It cannot create jobs or dispatches or assign drivers, vehicles, and assets; those tasks are handled in the web Fleet Dashboard. Teams that need dispatch setup from a phone will find that division limiting.

Who it's for

Motive serves businesses from small companies to Fortune 500 enterprises across transportation, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector. It is best suited to organizations that need a combination of fleet oversight, driver safety, compliance, and equipment monitoring. A narrower product may be easier to evaluate if the need is limited to one function.

Pros and cons

Pros: Fleet, safety, compliance, and equipment capabilities are brought together, which suits operations managing both vehicles and other assets.

Pros: The marketplace offers 250+ pre-built integrations and third-party applications, and support is available by phone or in-app chat around the clock.

Cons: Platform pricing requires a quote based on fleet size, contract, and selected capabilities, so buyers cannot compare a fixed platform price upfront.

Cons: The Fleet App requires an active subscription and leaves job creation, dispatch creation, and assignment tasks to the web dashboard.

Cons: The free Workforce Management tier limits qualification documents to driver licenses; broader document coverage and added coaching and training tools require paid custom pricing.

Alternatives

For a more focused comparison, start with the Fleet Management Software, Fleet Safety Software, Electronic Logging Device Software, or Fleet Telematics Software directories. Among individual products, Nexar Fleets is a relevant option for buyers who prefer published per-vehicle pricing: its Fleet software subscription is $14.99 a month per vehicle, and it also offers a first-month-free pilot with up to 2 opened cameras. Lytx Fleet Safety is another paid, quote-based alternative with a free trial and Android, API, iOS, and web support.

PILOT Video is a paid alternative with a free trial and Android, API, iOS, self-hosted, and web support. Telematics inSights offers Android, iOS, and web access and a free plan. Fleetly is a paid option for iOS, macOS, web, and Windows. GoFleexo Driver Safety, FleetCam, and LightMetrics RideView are also paid alternatives.

Verdict

Choose Motive if your operation needs fleet visibility alongside driver safety, compliance, equipment monitoring, and workforce functions in one platform. Its breadth and integration marketplace are the main reasons to consider it. Look elsewhere if fixed platform pricing or completing dispatch and assignment work in a mobile app are priorities.

Verdict

Motive brings fleet, driver safety, equipment, and workforce functions together for physical operations. The Fleet App has an active-subscription requirement and does not provide job creation or dispatch tasks.

Where Specifiction places it

Alternatives to MotiveAll alternatives →