GetWhy vs GWI Audiences
GetWhy
getwhy.ioGWI Audiences
gwi.comSide by side
| Figure | GetWhy | GWI Audiences |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · AI Market Research Software | 7.2 (#21) | 7.8 (#7) |
| Founded | 2018 | 2009 |
| Headquarters | Copenhagen, Denmark | London, United Kingdom |
| Security | The company’s homepage lists ISO 27001, CIS Controls, EU data residency, GDPR, VSA Core, and routine penetration tests. | GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement. |
| Support | GetWhy says deployment strategists help define use cases, establish governance, and create playbooks, while customer success supports adoption across teams. | Enterprise clients receive a dedicated account manager as standard. |
Plans
GWI Audiences
- FREEFree
- PLUSPrice not published
- PROPriced on request
- TEAMSPriced on request
In their own words
GWI Audiences
GWI Audiences helps users build target audiences for data-driven strategies and tailored campaigns. Its builder draws on more than 250K data points across 50+ markets, covering interests, behaviors, buying habits and preferences. Each audience shows the number of real-world survey respondents in its sample, and saved audiences can produce automatic top insights. Users can share audiences with colleagues, export them as PNG files or save them in shareable dashboards. GWI APIs embed automatically refreshed insights in BI platforms, custom systems and other tools. GWI MCP connects insights to AI tools including ChatGPT, Claude and Copilot. The Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. The service is a web-based SaaS platform with dashboards, cross-tabulation tools and API access. The FREE plan is free and includes 10 Agent Spark prompts a month, unlimited GWI Canvas decks and chart generation. PLUS is listed at $1,501,500 a month; PRO and TEAMS have no listed price. Fusions with Helixa, Audiense or Nielsen require paid subscriptions to both GWI and the partner.