Ghost vs Tumblr

Ghost is an open-source blog and newsletter platform for professional publishers, with tools for publishing, memberships, analytics, and editorial workflows. It runs on the web and supports custom domains, theme customization, SEO tools, multilingual content, and CSV export. Publishers can send multiple email newsletters and offer free or paid memberships with monthly or yearly billing. The editor supports galleries, GIFs, video, audio, products, files, and bookmarks. Integrations include Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. Paid plans start at $18/mo (annual), with a 14-day trial and no permanent free plan. Starter costs $18 a month, billed yearly, and includes 1,000 members, one staff user, and a 5 MB file upload limit. Ghost charges a 0% fee on publication revenue; payment processor fees still apply. Ghost(Pro) includes security protections, while all plans include device verification and email-based two-factor authentication.

Tumblr is a blogging and community service for publishing original posts, sharing interests, and connecting through reblogging. Posts can use tags and content labels; reblogs place a post on another blog while retaining attribution to the original poster and earlier contributors. Members can post directly to communities, and blogs can enable one-off questions with anonymous asks as an option. Blog tools include custom domains, custom-code theme customization, scheduling, and analytics. Audio posts can search or embed music from Spotify, SoundCloud, and Bandcamp, as well as podcast episodes from Pocket Casts. Tumblr runs on the web, iOS, and Android. It offers authenticator-app two-factor authentication with backup codes, plus controls to exclude a blog from Tumblr search and recommendations and discourage external search indexing. The free plan provides basic access. Tumblr Premium costs $6.99 a month or $69.99 a year and adds ad-free browsing, monthly Blaze and TumblrMart perks, and higher posting, liking, upload, and queue limits. Blog exports are ZIP files, limited to four per blog each month and retained for three days; importing content from other platforms or Tumblr blogs is not supported.