GlobalWebIndex vs Lotame TV DMP
GlobalWebIndex
gwi.comLotame TV DMP
lotame.comSide by side
| Figure | GlobalWebIndex | Lotame TV DMP |
|---|---|---|
| Price from | $125/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Audience Data Providers | 7.1 (#7) | 7.4 (#4) |
| Founded | 2009 | Lotame’s company history says it was founded in Maryland in 2006. |
| Headquarters | London, United Kingdom; also lists New York as an HQ | Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. |
Plans
GlobalWebIndex
- FreeFree
- Plus$150 a month
- Plus$1,500 a year
- TeamsPriced on request
- ProPriced on request
In their own words
GlobalWebIndex
GlobalWebIndex has no write-up on Specifiction yet; its figures are above.
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].