GOAT Audience IQ vs Lead Forensics
GOAT Audience IQ
goatsolutions.ai
Lead Forensics
leadforensics.comSide by side
| Figure | GOAT Audience IQ | Lead Forensics |
|---|---|---|
| Price from | $497/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Visitor Identification Software | 8.0 (#11) | 7.5 (#22) |
| Integrations | The company says it offers native integrations and APIs, and that custom integrations are available for teams with specific requirements. | The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics. |
| Intended users | The company says GOAT is best suited for sales-led businesses with meaningful website traffic, including B2B companies, agencies, real estate teams, and home-service operators. | Lead Forensics describes its platform as serving B2B organizations seeking to turn anonymous website traffic into revenue. |
| Security | The terms describe safeguards including encryption in transit and at rest, role and permission based access controls, authentication, logging and monitoring, periodic vulnerability assessments, secure backups, and documented incident response. | Lead Forensics says its B2B sales and marketing SaaS development and provision, including infrastructure, support, and data management, is certified to ISO/IEC 27001:2013. |
| Support | Self Service includes guided installation support, a sales rep check-in, and a product walkthrough; Enterprise includes dedicated account support. | The company offers customer support and says customers can contact their dedicated Customer Success Manager for additional help. |
Plans
In their own words
GOAT Audience IQ
GOAT Audience IQ has no write-up on Specifiction yet; its figures are above.
Lead Forensics
Lead Forensics identifies businesses visiting a website by matching visitor IP addresses against its B2B database. For each identified company, it can show firmographic details, pages viewed, time on site, referral source and return visits. Users can create triggers from firmographic details or website behaviour and receive alerts when a business returns. An optional contact feature provides information about people employed by matched businesses; those people may not be the visitors themselves. The service runs on web and API platforms and integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. Pricing is based on website visitor volume, with unlimited user access not affecting the price. There is no free plan; pricing is available on request, with a 7-day trial. During that trial, tracking code runs without a cookie, personal data is not processed and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK. The company says its SaaS development and provision are certified to ISO/IEC 27001:2013 and that it acts as a data processor for customer personal data.