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SPECIFICTION
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GoatCounter vs Triple Whale

GoatCounter

goatcounter.com

Triple Whale

triplewhale.com

Side by side

FigureGoatCounterTriple Whale
Price fromFree$219/mo
Free planYesYes
Free trial——
Open source——
WebYesYes
iOS—Yes
Android—Yes
APIYesYes
Self-hostedYes—
Plans published35
Spec score · Web analytics tools8.0 (#74)9.3 (#4)
APIThe JSON API can manage sites and users, export data, and support custom dashboards; its documented rate limit is 4 requests per second.The public API supports sending data into Triple Whale, pulling business data and publishing metrics to the Summary page or attribution workflows.
Free planYesYes
IntegrationsThe documentation lists integrations for Gatsby, Publii, Schlix, WordPress, and Write.as.Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools.
ProductGoatCounter is an open-source web analytics platform offered as a free donation-supported hosted service or a self-hosted app.Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions.
SupportSupport is available by email at [email protected] or through public GitHub issues.The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage.

Plans

GoatCounter

  • Hosted servicePrice not published
  • GoatCounter.com hosted serviceFree
  • Self-hostedFree

GoatCounter pricing →

Triple Whale

  • FreeFree
  • FreeFree
  • Foundation$219 a month
  • Automate$749 a month
  • EnterprisePriced on request

Triple Whale pricing →

In their own words

GoatCounter

GoatCounter has no write-up on Specifiction yet; its figures are above.

Visit goatcounter.com

Triple Whale

Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.

Visit triplewhale.com