GoatCounter vs Umami
GoatCounter
goatcounter.com
Umami
umami.isSide by side
| Figure | GoatCounter | Umami |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Web analytics tools | 8.0 (#74) | 9.1 (#10) |
| Spec score · Web And Mobile Analytics Software | 8.1 (#17) | 8.4 (#13) |
| Analytics | It reports browser, location, screen size, referring sites, and campaign statistics. | Features include pageview and visitor metrics, UTM campaign tracking, real-time data, funnels, goals, journeys, retention, attribution, and revenue reporting. |
| API access | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Ireland | San Francisco, California, United States |
| Integrations | The documentation lists integrations for Gatsby, Publii, Schlix, WordPress, and Write.as. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Privacy | It does not track users with unique identifiers and the maker says it does not need a GDPR notice. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | GoatCounter is an open-source web analytics platform offered as a free donation-supported hosted service or a self-hosted app. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Support | Support is available by email at [email protected] or through public GitHub issues. | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. |
Plans
GoatCounter
- Hosted servicePrice not published
- GoatCounter.com hosted serviceFree
- Self-hostedFree
In their own words
GoatCounter
GoatCounter has no write-up on Specifiction yet; its figures are above.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.