Goava vs Lessie AI ICP Fit Scorer

Goava is a sales intelligence platform for Nordic sales teams. Its Discover product analyzes customers and active deals to recommend leads using an ICP-based Goava Score and timing signals. Enrich adds company information to CRM records, including through company matching and automatic updates. Goava also describes agents that research companies, monitor events, qualify prospects, and can send results to a CRM. Its company database draws on open and public data, with coverage listed for Sweden, Norway, Denmark, and Finland. Integrations include HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier. Goava is available on Android, iOS, and the web. A free plan is available, and paid pricing starts at 2,000 SEK/mo; the English home page advertises a 7-day free trial. New customers receive free online or onsite onboarding and ongoing daily support, according to Goava.

Lessie AI ICP Fit Scorer is a web tool that evaluates B2B accounts against an ideal customer profile. It applies seven weighted dimensions: company size, industry, annual revenue, technology-stack maturity, geography, budget authority, and pain-point alignment. Each result includes a 0–100 score, an A+ to D letter grade, a tier, and an actionable recommendation. Scores of 70 or higher are Tier 1, 55–69 are Tier 2, and 40–54 are Tier 3; scores below 40 are poor fits. Results can be downloaded as CSV for import into Salesforce, HubSpot, or another CRM, but the page does not describe direct CRM integration. Example presets cover SaaS Mid-Market, Enterprise Finance, and SMB E-commerce. The scorer is free with unlimited scoring, no signup, and no credit card requirement. Its standardised seven-dimension model does not provide custom criteria or weights; those are described as part of Lessie’s B2B platform. It is rules-based and includes account matching, firmographic filters, and technographic data, but no intent signals.