Goava vs Trailspark
Goava
goava.com
Trailspark
trailspark.aiSide by side
| Figure | Goava | Trailspark |
|---|---|---|
| Price from | €200/mo | $250/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 6 | 5 |
| Spec score · Ideal Customer Profile Software | 8.6 (#4) | 8.3 (#6) |
| Integrations | The site lists HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier integrations. | The integrations page names Salesforce, HubSpot, Segment, Marketo, RudderStack, Qualified and Zapier, and accepts HTTP-capable custom sources. |
| Purpose | Goava is a sales intelligence platform that helps Nordic sales teams find and prioritize leads and enrich CRM company data. | Trailspark evaluates B2B product-led growth accounts using product, marketing, CRM, warehouse, and web activity, then returns the result to connected tools. |
| Security | Goava says it has physical, technical, and organizational safeguards and regularly updates and tests its security measures. | The security page describes TLS 1.2 or higher, AES-256-GCM encryption for sensitive fields, and logically isolated customer tenants. |
Plans
Goava
- Enrich FreeFree
- Enrich Premium2,000 SEK a month
- EnrichFree
- Enrich Premium€200 a month
- Discover Starter€390 a month
- Discover Premium€590 a month
Trailspark
- FreeFree
- Starter$250 a month
- Growth$1,125 a month
- Pro$2,500 a month
- EnterprisePriced on request
In their own words
Goava
Goava is a sales intelligence platform for Nordic sales teams. Its Discover product analyzes customers and active deals to recommend leads using an ICP-based Goava Score and timing signals. Enrich adds company information to CRM records, including through company matching and automatic updates. Goava also describes agents that research companies, monitor events, qualify prospects, and can send results to a CRM. Its company database draws on open and public data, with coverage listed for Sweden, Norway, Denmark, and Finland. Integrations include HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier. Goava is available on Android, iOS, and the web. A free plan is available, and paid pricing starts at 2,000 SEK/mo; the English home page advertises a 7-day free trial. New customers receive free online or onsite onboarding and ongoing daily support, according to Goava.
Trailspark
Trailspark evaluates B2B product-led growth accounts using product, marketing, CRM, warehouse, and web activity, then returns scores and reasoning to connected tools. Its scoring combines product usage, demand-generation signals, and ideal customer profile fit, with explanations in plain language. Buying Group Intelligence identifies engaged, latent, and missing roles at an account. The platform evaluates acquisition, expansion, and renewal motions. Two-way CRM sync with HubSpot and Salesforce writes scores and reasoning into CRM fields. Other named connections include Segment, RudderStack, Marketo, Qualified, Zapier, BigQuery, Slack, Clay, Reo.dev, and webhook-compatible tools. A webhook endpoint can accept behavioral events from HTTP-capable sources. Each unique account counts once per billing month, while signal counts represent ingestion capacity rather than a per-signal charge. Trailspark says direct contact identifiers are not sent to its AI sub-processor, but configured signal content passes through as supplied. The free plan covers 25 accounts per month; Starter is listed at $250/mo as an introductory rate, against a $500/mo list price.