GoFundMe Pro vs Grassrootz

GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.

Grassrootz provides online fundraising tools and event partnerships to help charities raise money and build communities. Charities can run unlimited branded peer-to-peer campaigns with fundraiser pages, badges, leaderboards and sharing. Donation pages accept card payments, Apple Pay, Google Pay and direct debit, and send tax-compliant receipts automatically. Ticketing can combine registrations, fundraising, donations and merchandise, with free or paid tickets, teams, recurring donations and instalment payments. The free iOS Tap’n’Donate app collects cashless gifts and donor details at in-person events, with campaign totals updated in real time; a Stripe portable card reader is sold separately. Listed integrations include event registration, fitness, social and CRM services, including ACTIVEWorks Endurance, Race Roster, Strava, Zapier, Meta and Salesforce via MoveData. Grassrootz says it also supports additional registration platforms. The Free core features plan costs nothing and includes unlimited campaigns, donation pages and appeals, dollar matching, recurring giving and automated fundraiser email journeys. Fees apply to ticketing and merchandise sales, while event fees vary.