GoFundMe Pro vs KindLink
GoFundMe Pro
pro.gofundme.comKindLink
kindlink.orgSide by side
| Figure | GoFundMe Pro | KindLink |
|---|---|---|
| Price from | Free | £25/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Peer-to-Peer Fundraising Software | 8.4 (#7) | 7.9 (#13) |
| Eligibility | Organizations on GoFundMe Pro must be headquartered in the United States, though their programs can operate anywhere in the world. | The permanent Free plan is for registered charities, nonprofits, and CICs after charity-number verification. |
| Founded | Crunchbase lists GoFundMe as founded in 2010 and headquartered in Redwood City, California. | 2015 |
| Integrations | The integration catalog includes native Salesforce Nonprofit Cloud, Education Cloud and Sales Cloud connections with NPSP support. | KindLink offers an embedded donation flow for websites and integrates with HMRC for Gift Aid submissions. |
| Security | GoFundMe Pro says it maintains PCI DSS Level 1 compliance and uses AES-256 encryption, TLS 1.2+ transport security, OWASP-aligned secure coding, and tokenization. | KindLink states it is GDPR compliant and PCI DSS compliant, and that payment card data is held by Stripe rather than KindLink. |
| Support | The pricing page says all plans include customer support and training through GoFundMe Pro Academy, with live sessions, on-demand resources, and optional add-ons. | Premium includes live chat, live and on-demand webinars, personal onboarding, and email support with a 24-hour response; Expert includes a dedicated account manager. |
Plans
In their own words
GoFundMe Pro
GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.
KindLink
KindLink is an online platform for charities, nonprofits, donors, contributors, and supporters, combining fundraising tools with a CRM. Organisations can create peer-to-peer fundraising pages, collect one-off or recurring donations, run events and memberships, handle ticketing, and sell online. Its CRM keeps supporter and donor records alongside donation histories, volunteer details, and beneficiary records. The Free plan includes project dashboards and geolocated impact updates; website donation flows and HMRC Gift Aid submissions are also supported. Expert adds UK Direct Debit, collection in 135+ currencies, Apple Pay, Google Pay, iDEAL, Sofort, and bank transfer. KindLink says it takes no percentage of donations; UK card processing is 1.4% + 15p, while Direct Debit is 1.25%, capped at £4. The permanent Free plan is for registered charities, nonprofits, and CICs after charity-number verification. Pricing is Free forever, Premium £25 per month or £20/mo billed annually as £240, and Expert £45 per month or £36/mo billed annually as £432. Platforms are web and Android.