GoFundMe Pro vs PledgeCents

GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.

PledgeCents is an online fundraising service for educational opportunities and other community needs. It provides fundraising pages for PreK–12 schools, nonprofits, youth sports teams, and faith-based needs. A campaign can receive the money raised even when it misses its target, with a backup plan for using those funds. There is no platform fee; payment processing is 3%, and the benefits information says organizations receive 97% of funds raised. Contributors can pay by card or bank account without opening a Stripe account, while Stripe handles transactions. Organization accounts are verified before approval, and checks go to the organization rather than the individual creator. The FAQ says a check is sent within 48 hours after a page is complete. Pages support social sharing and automatic email updates when creators post updates. Available fundraising incentives include contests, matching campaigns, Facebook matching campaigns, and referrals that can earn cash toward a fundraiser. The service offers web and API access, though the API is limited to partners.