GoFundMe Pro vs White Label Crowdfunding
GoFundMe Pro
pro.gofundme.comWhite Label Crowdfunding
whitelabelcrowd.fundSide by side
| Figure | GoFundMe Pro | White Label Crowdfunding |
|---|---|---|
| Price from | Free | $1,312/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 8 |
| Spec score · Nonprofit Crowdfunding Software | 8.6 (#3) | 7.3 (#19) |
| Founded | Crunchbase lists GoFundMe as founded in 2010 and headquartered in Redwood City, California. | 2014 |
| Integrations | The integration catalog includes native Salesforce Nonprofit Cloud, Education Cloud and Sales Cloud connections with NPSP support. | The platform says it has integrated GoCardless, MangoPay, and SynapsePay, and offers gateway integrations subject to customers supplying accounts, APIs, and documentation. |
| Security | GoFundMe Pro says it maintains PCI DSS Level 1 compliance and uses AES-256 encryption, TLS 1.2+ transport security, OWASP-aligned secure coding, and tokenization. | Pricing lists two-factor authentication, user permission management, audit trails, and penetration testing among general or security features. |
| Support | The pricing page says all plans include customer support and training through GoFundMe Pro Academy, with live sessions, on-demand resources, and optional add-ons. | Under a SaaS agreement, WLCF says its monthly support agreement provides expert technical support and includes training and reference material. |
Plans
White Label Crowdfunding
- Starter$1,312 a month
- Pre-IPO$1,315 a month
- Scaleup$2,631.50 a month
- Consumer$3,300 a month
- Enterprise$3,894 a month
- Property$3,960 a month
- Business$4,620 a month
- Multi-Business Crowdfunding Platform$5,280 a month
In their own words
GoFundMe Pro
GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.
White Label Crowdfunding
White Label Crowdfunding has no write-up on Specifiction yet; its figures are above.