GoFundMe Pro vs WhyDonate

GoFundMe Pro is fundraising software for nonprofits, with tools for online campaigns, peer-to-peer giving, and events. Its drag-and-drop builder lets organizations create fundraising pages without coding, and donation forms can use their branding and be embedded on their websites. Donors can give on a recurring basis, with Venmo and Apple Pay among the listed payment methods. The platform also supports event registration and check-in, livestream fundraising, and Nonprofit Pages on GoFundMe. GoFundMe Intelligence uses AI and campaign data to tailor donation forms; reporting includes donor, transaction, campaign, and channel data. Listed integrations include Salesforce, Google Analytics, Google Tag Manager, Constant Contact, Mailchimp, and HubSpot. GoFundMe Pro describes native Salesforce integrations for Nonprofit Cloud, Education Cloud, and Sales Cloud, with NPSP support. Essentials has no subscription or setup fees, though additional fees and add-ons may apply; custom pricing is listed for larger organizations. Organizations must be headquartered in the United States, but their programs can operate globally.

WhyDonate is a free online fundraising platform with web and API access for individuals and organizations. Organizers can create campaigns for medical costs, memorials, education, emergencies, and community projects, adding a story, goal, and photos before sharing through built-in tools or social media. Fundraiser pages, donation forms, and emails can carry the organizer’s branding. The service supports recurring donations and provides a WordPress plugin, embeddable donation button, QR code collection, and Zapier connections to Google Sheets, Mailchimp, Salesforce, QuickBooks Online, and Slack. WhyDonate says fundraisers are supported in 100+ countries, 19 languages, and 119 currencies. Its plan costs nothing, with no sign-up fee, monthly cost, or platform fee; payment processing fees apply, and recurring donations incur a 3% platform fee from the second payment. Donor tips cannot be disabled. Identity verification precedes payout, while support is offered by chat, email, or scheduled phone appointments seven days weekly.