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Google Trends vs Screaming Frog SEO Log File Analyser

Google Trends

trends.google.com

Screaming Frog SEO Log File Analyser

screamingfrog.co.uk

Side by side

FigureGoogle TrendsScreaming Frog SEO Log File Analyser
Price fromFree$11.58/mo
Free planYesYes
Free trial——
Open source——
WebYes—
Windows—Yes
macOS—Yes
Linux—Yes
Plans published15
Spec score · SEO tools7.6 (#160)9.1 (#11)
AudienceGoogle describes Trends as useful for journalists exploring story ideas and illustrating general interest in news stories.The maker describes the software as specifically designed for SEOs analysing search and AI bot activity.
Founded1998LinkedIn gives 2010 as the founding year.
Free planYesYes
HeadquartersMountain View, California, USAHenley-on-Thames, Oxfordshire, UK
PurposeGoogle Trends shows what people are searching for and lets users measure search interest by topic, place, and time.The desktop application analyses access logs to give SEOs insight into search engine and AI bot crawl activity.

Plans

Google Trends

  • Google TrendsFree

Google Trends pricing →

Screaming Frog SEO Log File Analyser

  • FreeFree
  • Paid$139 a year
  • Free VersionFree
  • Paid licence$139 a year
  • Paid Version$139 a year

Screaming Frog SEO Log File Analyser pricing →

In their own words

Google Trends

Google Trends has no write-up on Specifiction yet; its figures are above.

Visit trends.google.com

Screaming Frog SEO Log File Analyser

Screaming Frog SEO Log File Analyser is a desktop application for examining access logs and understanding search engine and AI bot activity. It installs locally and keeps log event data in a local database. It accepts Apache, W3C Extended, and Amazon Elastic Load Balancing logs, and can verify supported bots to identify spoofed requests. Reports cover crawled URLs, crawl frequency, response errors, redirects, bytes downloaded, and response times. Users can match imported data containing a URLs column against log activity, including crawls, directives, or external link data. Log files can be added by drag and drop, with analysis exported to CSV or Excel. The software can process millions of events, though capacity depends on hard drive space. It runs on Linux, macOS, and Windows. The free plan allows 1,000 log event lines and one project. The paid licence costs $139 per year and includes unlimited events and projects, subject to storage capacity. Free technical support is listed for both versions.

Visit screamingfrog.co.uk