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SPECIFICTION
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Google Web Designer vs Marvel

Google Web Designer

webdesigner.withgoogle.com

Marvel

marvelapp.com

Side by side

FigureGoogle Web DesignerMarvel
Price fromFree$12/mo
Free planYesYes
Free trial—Yes
Open source——
Web—Yes
WindowsYes—
macOSYes—
LinuxYes—
iOS—Yes
Android—Yes
APIYesYes
Plans published25
Spec score · Web Design Software8.7 (#6)9.0 (#3)
Founded19982013
HeadquartersMountain View, California, United StatesLondon, United Kingdom
Praise: ease of useG2 reviewers repeatedly praise the intuitive interface, drag-and-drop workflow, free availability and quick creation of animations and HTML5 ads.GetApp reviewers repeatedly describe Marvel as fast, intuitive and beginner-friendly for uploading screens, adding hotspots and sharing prototypes.
Rating on Capterra4.3 out of 5 from 40 reviews.4.5 out of 5 from 87 reviews
Rating on G23.8 out of 5 from 280 reviews.4.4 out of 5 from 227 reviews
Rating on GetApp4.3 out of 5 from 40 reviews.4.5 out of 5 from 87 reviews
What it doesGoogle Web Designer is a desktop tool for creating HTML5 advertisements, images, videos and other business web content through visual and code interfaces.Marvel is a browser-based platform for creating wireframes, mockups, interactive prototypes, user tests and developer handoff materials.

Plans

Google Web Designer

  • FreeFree
  • Google Web DesignerFree

Google Web Designer pricing →

Marvel

  • FreeFree
  • Pro$12 a month
  • Team$42 a month
  • FreeFree
  • EnterprisePriced on request

Marvel pricing →

In their own words

Google Web Designer

Google Web Designer is desktop software for creating HTML5 ads, images, videos, and other web content through visual and code interfaces. Its timeline, drawing tools, text, and 3D objects support animation. Code view edits CSS, JavaScript, and XML with syntax highlighting and autocomplete. Components add functions such as galleries, maps, and visual effects, while events can respond to user actions or run at set times. For video ads, the software can edit video and audio clips. Layouts can adapt to different screen sizes, and dynamic bindings can personalize ads using data feeds. Integrations include Studio, Display & Video 360, Campaign Manager 360, Ads Creative Studio, and Google Drive. Some publishing, upload, preview, and asset-library functions require Google Account sign-in. The software is free to download and use for business, and Google describes it as intended for professional business use only. An internet connection is required. Listed requirements include Windows 10 or later, macOS Big Sur 11.0 or later, or specified 64-bit Linux distributions; minimum memory is 2 GB, with 4 GB recommended.

Visit webdesigner.withgoogle.com

Marvel

Marvel is a design platform for creating wireframes, mockups, prototypes, and design specifications. From a browser, users can make website and app designs for different devices, then share interactive prototypes that demonstrate intended interactions without coding. Its Handoff tool generates downloadable assets and CSS, Swift, and Android XML code that stays synchronized with design changes.

Teams can organize projects in folders, create teams, and leave feedback through comments and annotations. Marvel lists integrations such as Sketch, Jira, Confluence, Dropbox Paper, and Microsoft Teams, as well as a GraphQL API for project data and design activity. Its mobile apps let users create, play, and share prototypes, with offline viewing and Sketch syncing. The free plan allows one user and one project; moving down to the free plan makes other projects inactive. Pro costs $12 a month, billed yearly, and a seven-day trial is listed. Marvel was founded in 2013 and is headquartered in London.

Visit marvelapp.com