Gorgias vs Klaviyo

Gorgias is a helpdesk for ecommerce customer experience teams, bringing support conversations, customer data, workflows, and an AI Agent together. Its inbox gathers email, chat, SMS, WhatsApp, Instagram, and Facebook conversations in one view. Shopify tickets can show order, customer, and product information; agents can cancel orders, apply discounts, or upsell from a conversation. Helpdesk tools include ticket routing, prioritization, automation rules, SLA management, a help center, and a customer portal. The app directory connects more than 100 apps, and custom HTTP integrations can fetch data or trigger actions in other systems. Gorgias lists web, Android, iOS, API, and extension access. Its mobile apps provide push notifications and can create email tickets, but cannot make or receive calls or send images or links in messages. A new helpdesk account starts with a 30-day free trial, though trial accounts cannot create a help center and have outbound email limits. Plans scale from 50 to 5,000 tickets per month and are not priced per agent. Voice and SMS are add-ons priced by usage.

Klaviyo is a web marketing platform for communicating through email, SMS, RCS, mobile push, WhatsApp, and social marketing. Its tools include email automation, audience segmentation, landing pages, A/B testing, and lead capture forms. A helpdesk adds ticket management, customer context, omnichannel support, and AI automation; Klaviyo says its Customer Agent resolves 65% of questions autonomously. The app marketplace offers more than 350 integrations, and developers can build apps and integrations with APIs, webhooks, SDKs, and warehouse syncs. The Free plan costs nothing and includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, and $5 of Composer usage per month. Free access can remain available indefinitely while account limits are maintained, but sending may be paused or restricted if limits are exceeded. Free users receive full email support for the first 60 days. Klaviyo states that it is SOC 2 Type II certified and provides GDPR-related data processing measures and tools, with EU and US data residency. The company was founded in 2012 and is based in Boston, Massachusetts.