GPT for Gmail vs Lavender

GPT for Gmail drafts replies, writes new messages, and summarizes email threads inside Gmail. It reads the full thread to create a contextual reply that can be inserted with one click. Listed tools include email search, response generation, cold emails, templates, subject lines, inbox organization, scheduling, and follow-ups. Users can choose a tone, and the product says translation is supported in more than 30 languages. It is available through the Google Workspace Marketplace, with a Chrome extension for GPT Workspace and integrations with Docs, Sheets, Slides, and Drive. Gmail reply suggestions and drafts work on iOS and Android. The maker says emails are anonymized before processing, not shared or commercially used, and not used to train AI models. The Free plan is free with no feature restrictions. Unlimited Premium costs $9 a month, billed annually, adding higher usage limits and priority support. There is no free trial.

Lavender helps users improve sales and other professional emails through analysis and personalization. Its Email Coach scores emails and templates, suggests improvements and uses AI to address issues that may hurt replies. The Personalization Assistant brings prospect data into the inbox and offers suggestions for tailoring messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working and where people need help. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Lavender describes the Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers and customer success managers can benefit. The Basic plan is free forever, with analysis and personalization for five emails per month each. Starter costs $27 a month when billed annually; Individual Pro costs $45 a month when billed annually, and Team Plan costs $89 a month when billed annually. A seven-day trial includes all integrations and requires no card. Lavender says email content is deleted after analysis and assistance are complete.