Overview

The CRM connects guest records and engagement with booking-related tasks rather than stopping at contact management. Hotels, vacation rentals and other accommodation operators can use it to manage communications, feedback, loyalty activity and marketing alongside reservation information. For groups, shared profiles and interaction visibility across properties can support a more consistent view of returning guests.

Guest Hub gives guests tools to update their profiles, check reservations and booking history, make payments, and buy products or services. Staff can create and email quotations, accept payments and turn quotations into confirmed reservations. That combination makes the system relevant to properties seeking a path from guest inquiry to booking as well as to post-stay marketing.

Key features

Profiles and reservation workflows

Email addresses and other identifying details are used to validate profiles and prevent duplicate records. Direct integration with GraceSoft Easy InnKeeping PMS synchronizes profiles, reservations, loyalty activity and communication history. This is a practical advantage for properties already using that PMS; the integration is specifically with GraceSoft’s own system.

Quotation conversion links sales activity to reservations: staff can send a quote, accept payment and confirm the booking through the CRM. Guest Hub extends the process to guests, who can retrieve booking history and make payments themselves. The scope is useful for operators handling inquiries and add-on purchases, though the platform facts do not establish which specific workflow options are configurable.

Campaigns and loyalty

Campaign tools support segmentation by guest preferences and behavior, targeted promotions and direct-booking opportunities. Loyalty features cover memberships, points, reward redemption, discounts and membership tiers. Together, these functions give properties ways to connect repeat-guest incentives with relevant communications instead of treating campaigns and loyalty as separate records.

Integrations, security and support

Premium and Platinum include integrations with Booking.com, Airbnb, Vrbo, Expedia and other channels, without extra commission fees. GraceSoft also lists payment gateway integrations with Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory and BridgPay. Its channel integrations are tied to those two plans, while the CRM comparison places CRM itself only in Platinum.

GraceSoft says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process or transmit cardholder data on its systems or premises. Support is available by live chat, phone and email around the clock, every day of the week.

Pricing

GraceSoft offers paid plans and a free option. Lite is free and includes Front Desk, Booking Engine for Facebook and websites, Payment Gateway, Basic Reports and email support only. It is a no-cost starting point, but its stated feature set does not include CRM.

The Americas property-management plans cover 1–20 rental units and are billed monthly: Basic is 89.00 USD per month, Advanced is 149.00 USD per month, and Premium is 199.00 USD per month. CRM is not included in any of these three plans. Premium does include the channel integrations, but a buyer choosing it for CRM would still need a different arrangement.

Platinum costs 259.00 USD per month for the same stated region and unit range, and includes CRM, QuickBooks and PriceLabs Integration. Of the listed property-management plans, it is the only one that combines CRM inclusion with those named additions. Businesses outside the 1–20 rental-unit range or Americas scope should confirm fit before choosing on the basis of these prices.

A separate GraceSoft CRM plan has custom pricing. It includes setup and configuration, guest segmentation, automated email campaigns, interaction tracking and reports. GraceSoft also offers a 14-day trial. The free Lite plan and the trial are distinct: Lite has the stated limited front-desk feature set, while the trial applies to the paid offering.

Platforms

GraceSoft Hospitality CRM supports Android, iOS and web, covering mobile and browser access for teams and guests.

Who it's for

The CRM is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches and multi-property groups. It is a particularly relevant option for accommodation businesses that want loyalty and marketing tied to guest and reservation records, and for Easy InnKeeping PMS users who can benefit from direct synchronization.

It is less compelling for an operator seeking CRM bundled into a lower-cost GraceSoft property-management plan: Basic, Advanced and Premium do not include it. Those buyers should compare the Platinum premium against a separately priced CRM arrangement before committing.

Pros and cons

Connected guest and booking workflows: profiles, reservation synchronization, quotations, payments and confirmation connect engagement work to bookings.
Useful retention toolkit: segmentation, campaigns, points, rewards, discounts and membership tiers support targeted repeat-guest activity.
Multi-property visibility: unified profiles and interaction visibility help groups maintain guest context across locations.
CRM access costs a plan step: the property-management comparison reserves CRM inclusion for Platinum at 259.00 USD per month, not the less expensive Basic, Advanced or Premium tiers.
Standalone CRM pricing is custom: buyers cannot compare that offer by a stated price, and the 14-day trial is short for evaluating an ongoing property workflow.

Alternatives

For a wider comparison, browse Hospitality CRM Software. Scidoo CRM is an alternative with a public platform range spanning Android, iOS, Linux, macOS, Windows and web, plus API access; its CRM price is also available by demo request rather than a published amount.

HMS Flow Guest CRM & Loyalty may suit a small property seeking a per-property annual price: its 1–10 room plan is 325.00 EUR per year, billed annually, and the service has a free trial but no free plan. PageCRM is worth considering when a free CRM tier matters more than a hospitality-specific positioning: its free Starter plan is capped at one team seat, 500 contacts, one WhatsApp instance, 50 AI messages monthly, 1 GB storage and 100 products.

BookOne CRM is another paid option with a free trial and plans covering front office, reservations, housekeeping, maintenance, reporting, analytics, administration, users and security. HoteSoft Guest CRM offers a Starter plan at 299.00 USD per year billed annually or $29/month billed monthly, capped at 20 rooms and three users, with reservation and booking management and a front-desk dashboard.

D-EDGE CRM is another paid option. dailypoint 360° is a hotel-focused CRM/CDP and loyalty platform with demo-request pricing. Hostly CRM includes Guest 360 CRM in its annual platform plan at 29.00 USD per year, billed as $348 per user upfront yearly, with unlimited locations and per-user licensing.

Verdict

Choose GraceSoft Hospitality CRM if your lodging business wants guest profiles, loyalty and targeted campaigns connected to reservation workflows, particularly if you already use Easy InnKeeping PMS or need multi-property guest visibility. Its integrated engagement-to-booking scope is the main reason to choose it. Look elsewhere if CRM must come with a lower-cost property-management tier or if you need a published standalone CRM price before evaluating the commitment.

	GraceSoft Hospitality CRM	Revinate Core
Free plan	Yes
Free trial	Yes
Paid from	$89/mo
Platforms	Android, iOS, Web	Web
Free plan	No	No
Reservation sync	Yes	Yes
Guest messaging	Yes
Loyalty programs	Yes	Yes
Marketing automation	Yes	No
Guest segmentation	Yes	Yes

GraceSoft Hospitality CRM vs Revinate Core

GraceSoft Hospitality CRM

Revinate Core