Gradient Works vs Trailspark
Gradient Works
gradient.works
Trailspark
trailspark.aiSide by side
| Figure | Gradient Works | Trailspark |
|---|---|---|
| Price from | $799/mo | $250/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Ideal Customer Profile Software | 8.9 (#2) | 8.3 (#6) |
| Spec score · Predictive Lead Scoring Software | 8.8 (#4) | 8.3 (#8) |
| Integrations | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. | The integrations page names Salesforce, HubSpot, Segment, Marketo, RudderStack, Qualified and Zapier, and accepts HTTP-capable custom sources. |
| Rating on G2 | 4.9 out of 5 from 11 reviews | 0.0 out of 5 from 0 reviews |
| Security | Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report. | The security page describes TLS 1.2 or higher, AES-256-GCM encryption for sensitive fields, and logically isolated customer tenants. |
| What it does | Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams. | Trailspark evaluates B2B product-led-growth accounts using product, marketing, CRM, warehouse and web activity, then returns scores and explanations to connected tools. |
Plans
Trailspark
- FreeFree
- Starter$250 a month
- Growth$1,125 a month
- Pro$2,500 a month
- EnterprisePriced on request
In their own words
Gradient Works
Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.
Trailspark
Trailspark evaluates B2B product-led growth accounts using product, marketing, CRM, warehouse, and web activity, then returns scores and reasoning to connected tools. Its scoring combines product usage, demand-generation signals, and ideal customer profile fit, with explanations in plain language. Buying Group Intelligence identifies engaged, latent, and missing roles at an account. The platform evaluates acquisition, expansion, and renewal motions. Two-way CRM sync with HubSpot and Salesforce writes scores and reasoning into CRM fields. Other named connections include Segment, RudderStack, Marketo, Qualified, Zapier, BigQuery, Slack, Clay, Reo.dev, and webhook-compatible tools. A webhook endpoint can accept behavioral events from HTTP-capable sources. Each unique account counts once per billing month, while signal counts represent ingestion capacity rather than a per-signal charge. Trailspark says direct contact identifiers are not sent to its AI sub-processor, but configured signal content passes through as supplied. The free plan covers 25 accounts per month; Starter is listed at $250/mo as an introductory rate, against a $500/mo list price.