GROOM vs SQUIRE
GROOM
groom.wtfSQUIRE
getsquire.comSide by side
| Figure | GROOM | SQUIRE |
|---|---|---|
| Price from | Free | $30/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 1 | 8 |
| Spec score · Barbershop Software | 7.5 (#27) | 8.3 (#9) |
| Integrations | Professionals can sign in with Google, and clients can be forwarded to WhatsApp; GROOM says it does not read WhatsApp conversations. | SQUIRE’s booking pages name Google and Instagram as places where clients can find and book shops. |
| Payments | GROOM’s privacy policy says the product does not take payments and has no card form, wallet or connected payment provider. | SQUIRE accepts in-person and online payments, including contactless cards, Apple Pay, Google Pay and major credit cards. |
| Privacy | GROOM says it has no advertising cookies, marketing pixels or third-party analytics tags. | SQUIRE’s privacy policy says it has physical, technical, and administrative controls to protect personal information from unauthorized access, use, and disclosure. |
| Security | GROOM says professional sign-in links are single-use and expiring, and stores only a hash of each link. | SQUIRE’s Data Processing Agreement says it maintains technical and organizational measures to protect covered data and aims to notify enterprise customers of a security incident without undue delay, and where feasible within 48 hours. |
| Support | GROOM lists [email protected] for support and says its help form reaches the same mailbox; it accepts English or Bahasa Indonesia. | The PRO plan includes a dedicated onboarding specialist. |
Plans
SQUIRE
- Independent$30 a month
- INDEPENDENT$30 a month
- Pro$50 a month
- PRO$50 a month
- Executive$150 a month
- EXECUTIVE$150 a month
- Titan$250 a month
- TITAN$250 a month
In their own words
SQUIRE
SQUIRE is a barbershop management and point-of-sale system for individual barbers, shop owners and multi-location brands. Clients can book through a shop’s branded app or website, Instagram or Google, including multiple appointments at once. Payments support Apple Pay, Google Pay and credit cards, plus Tap to Pay on iPhone and Android without extra hardware. Shop operations include scheduling, staff calendars, automated reporting, commission and payout calculations, and booth-rent payments. Retention tools include automated marketing, loyalty programs, gift cards and no-show protection. The platform offers branded booking experiences, and its team can create websites for Executive and Titan packages. Plans are INDEPENDENT at $30/mo, PRO at $50/mo, EXECUTIVE at $150/mo per shop and TITAN at $250/mo per shop. Executive lists branded landing pages for $25/mo and Operator for $99/mo. Android, iOS and web access are supported. SQUIRE says it launched in 2015 and serves 3,000 shops.