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SPECIFICTION
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Growi vs Upfluence

Growi

growi.io

Upfluence

upfluence.com

Side by side

FigureGrowiUpfluence
Price from$269/mo—
Free plan——
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published46
Spec score · Influencer Marketing Platforms8.7 (#10)7.8 (#81)
Campaign managementYesYes
Creator discoveryYesYes
Creator paymentsYesYes
IntegrationsThe site lists Shopify, TikTok Shop, Amazon, Meta Ads, Slack, Stripe, Zapier, and Discord among its integrations, with APIs for other tools.Listed integrations include Amazon Attribution, Shopify, Adobe Commerce, BigCommerce, WooCommerce, Gmail, Outlook, Klaviyo, Zapier, and Hootsuite.
Performance analyticsYesYes
ProductGrowi describes itself as a creator marketing platform that brings together creator discovery, campaigns, cross-channel attribution, and global payouts.Upfluence is an influencer marketing platform for discovering creators, managing campaigns, tracking performance, and paying creators.
SupportThe brand plans list live chat on Starter, a dedicated Slack channel and monthly strategy calls on Growth, and a dedicated customer success manager with onboarding on Scale.The pricing FAQ says every client gets a dedicated account manager and that plans include free self-serve onboarding.

Plans

Growi

  • Starter$269 a month
  • Growth$809 a month
  • Scale$1,799 a month
  • EnterprisePriced on request

Growi pricing →

Upfluence

  • Find High-Impact CreatorsPrice not published
  • Scale Creator ProgramsPrice not published
  • AutopilotPrice not published
  • Autopilot PlanPriced on request
  • Find CreatorsPriced on request
  • Scale ProgramsPriced on request

Upfluence pricing →

In their own words

Growi

Growi has no write-up on Specifiction yet; its figures are above.

Visit growi.io

Upfluence

Upfluence is paid influencer-marketing software for discovering creators, running campaigns, measuring performance, and paying creators. Its database contains more than 14 million creators across the listed plans. Jaice AI provides creator recommendations, campaign creation, and personalized outreach. Discovery features include creator search and contact, applications, lookalike discovery, and AI-assisted email personalization. Campaign tools include workflows, ecommerce integrations, CRM, affiliate and discount features, sales analytics, and social listening, depending on plan. Analytics track campaign sales and return on investment, with metrics such as revenue, average order value, commissions, clicks, and views. Upfluence Pay supports worldwide payouts in any currency; Autopilot adds multi-currency payments and automatic 1099 and W9 generation. Integrations include Amazon Attribution, Shopify, Adobe Commerce, BigCommerce, WooCommerce, Gmail, Outlook, Klaviyo, Zapier, and Hootsuite. The web and API versions use REST, JSON, authentication, and rate limits. Pricing is custom-quoted, with no free plan and a 12-month minimum contract.

Visit upfluence.com