Growmail vs ZAP~POST

Growmail provides print and direct-mail services for businesses sending postcards, brochures, flyers, and letter mailers to selected audiences. Targeting can use neighborhood, ZIP code, route, demographics, income, or interests. Products include Every Door Direct Mail, targeted direct mail, and Discount Zone mailers, with QR-code and call-tracking add-ons for campaign measurement. The Direct Mail Manager API syncs customer data, personalizes postcards, and triggers sends from customer actions. Listed connections include Salesforce, Shopify, Intuit, Capsule, Planning Center, and Zapier; other CRMs can connect through webhooks or API calls. Direct Mail Manager states that it has no batching or minimums and guarantees mailing within 48 hours. Most campaigns are produced and mailed within 5–7 business days after proof approval, and every order includes a digital proof requiring approval. Growmail mails across the continental United States, Hawaii, Alaska, Puerto Rico, and the U.S. Virgin Islands. Pricing is on request, with a New Mover Direct Mail option at $69.95, paid once for a minimum of 100 mailers.

ZAP~POST sends personalized postcards and letters when a real-time event or customer action triggers a campaign. Its web design app supports drag-and-drop editing, custom fields, uploaded images, and unique promotional or QR codes. Mail formats include oversized and A5 postcards, an A5 one-piece mailer, and a secure letter. Campaigns can use recipient-specific QR codes and tracking, while conversion attribution is handled through the customer’s analytics platform. ZAP~POST validates recipient details and cleans records; rejected records may receive Zap credits under its credit rules. Ecommerce, CRM, and CDP systems can connect by API, and listed integrations include Klaviyo, Dotdigital, Ometria, HubSpot, Bloomreach, Zapier, Force24, and Shopify. The main standard mailing location is the UK, with campaigns also available in the US, Germany, the Netherlands, France, and Italy; specifications, prices, and turnaround vary by country. A one-off trial campaign is available without a credit card, and the site advises trying at least 1,000 recipients. The service is web-based and headquartered in London.