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SPECIFICTION
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Growmail

growmail.com

WebAPI
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Spec score 7.9 #8 of 28 in Direct Mail Automation Software

What it is

Growmail provides print and direct-mail services for businesses sending postcards, brochures, flyers, and letter mailers to selected audiences. Targeting can use neighborhood, ZIP code, route, demographics, income, or interests. Products include Every Door Direct Mail, targeted direct mail, and Discount Zone mailers, with QR-code and call-tracking add-ons for campaign measurement. The Direct Mail Manager API syncs customer data, personalizes postcards, and triggers sends from customer actions. Listed connections include Salesforce, Shopify, Intuit, Capsule, Planning Center, and Zapier; other CRMs can connect through webhooks or API calls. Direct Mail Manager states that it has no batching or minimums and guarantees mailing within 48 hours. Most campaigns are produced and mailed within 5–7 business days after proof approval, and every order includes a digital proof requiring approval. Growmail mails across the continental United States, Hawaii, Alaska, Puerto Rico, and the U.S. Virgin Islands. Pricing is on request, with a New Mover Direct Mail option at $69.95, paid once for a minimum of 100 mailers.

Spec sheet

What it does
Growmail provides print and direct mail services to help businesses send postcards and mailers to targeted audiences.Read 8 Oct 2026 · growmail.com
Audience
Growmail describes serving local businesses, franchises, and brands including home services businesses.Read 8 Oct 2026 · growmail.com
Integrations
Direct Mail Manager lists Salesforce, Shopify, Intuit, Capsule, Planning Center, and Zapier, and supports other CRMs with webhooks or API calls.Read 8 Oct 2026 · growmail.com
Security
The privacy policy says the company uses commercially reasonable technical, administrative, and physical safeguards, SSL encryption for order information, and password-protected databases.Read 8 Oct 2026 · growmail.com
Support
Growmail offers marketing consultations and says its support team can advise customers on product selection and campaigns.Read 8 Oct 2026 · growmail.com
Headquarters
Tampa, Florida, United StatesRead 28 Sep 2026 · growmail.com
Automation limits
Direct Mail Manager says it has no batching or minimums and guarantees mailing within 48 hours.Read 8 Oct 2026 · growmail.com
Campaign timing
Most direct mail campaigns are produced and mailed within 5–7 business days after proof approval, and every order includes a digital proof requiring approval before production.Read 8 Oct 2026 · growmail.com
Campaign tracking
Campaign measurement add-ons include QR codes and call tracking.Read 8 Oct 2026 · growmail.com
Company history
Growmail says it started in 1998 to make direct mail easier for business owners.Read 8 Oct 2026 · growmail.com
Design services
Growmail offers design help for postcards, flyers, and brochures.Read 8 Oct 2026 · growmail.com
Direct Mail Manager
The Direct Mail Manager API can sync customer data, personalize postcards, and trigger sends based on customer actions.Read 8 Oct 2026 · growmail.com
Direct mail products
The site offers Every Door Direct Mail, targeted direct mail, and Discount Zone mailers.Read 8 Oct 2026 · growmail.com
Local targeting
Its tools support targeting by neighborhood, ZIP code, route, demographics, income, or interests.Read 8 Oct 2026 · growmail.com
Mailing coverage
Growmail says it prints and mails across the continental United States, Hawaii, Alaska, Puerto Rico, and the U.S. Virgin Islands.Read 8 Oct 2026 · growmail.com

Plans and prices

New Mover Direct Mail $69.95, paid once Minimum 100 mailers · price includes printing, mailing services, and postage Read 8 Oct 2026 · growmail.com

Every Growmail plan and price →

Strong points and limits

Strong points

  • Targets audiences by location and demographics
  • API syncs data and triggers personalized sends
  • No batching or minimums stated for Direct Mail Manager
  • QR codes and call tracking support measurement
  • Includes digital proof before production

Limits

  • Pricing is generally available on request
  • Campaigns need proof approval before production
  • Most campaigns take 5–7 business days
  • New Mover option requires 100 mailers minimum

Who it suits

It suits local businesses, franchises, home-services businesses, and brands that need targeted physical mail with API-triggered personalization. Teams can use its CRM connections, design help, campaign consultations, and domestic mailing coverage.

Verdict

Growmail combines audience targeting, print formats, campaign tracking, and API automation for domestic direct mail. Its proof-approval step and stated production window matter when scheduling sends.

Where Specifiction places it

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