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PostPilot

postpilot.com

From $82.50/mo Free plan WebAPI
Visit postpilot.com
Spec score 8.6 #5 of 28 in Direct Mail Automation Software

What it is

PostPilot is a direct mail platform for ecommerce brands using postcards and catalogs to acquire, retarget, and retain customers. Campaigns cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses with physical mailing addresses. AcquisitionAI helps find lookalike prospects, while SiteMatch retargets anonymous site browsers. Reporting includes real-time dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems to campaigns. PostPilot automatically tracks Shopify customers who receive a postcard or handwritten card for 60 days. There is no sending minimum. The free plan has no platform cost, but postcards and postage are paid separately. Growth costs $82.50 a month with annual billing; monthly billing is 99 USD per month. Its AI prospecting data fee is $0.07. Pro costs $419 a month with annual billing, and Enterprise pricing is custom.

Spec sheet

What it does
PostPilot is a direct-mail marketing platform for ecommerce brands that sends personalized postcards, catalogs and handwritten cards across acquisition, retargeting and retention.Read 15 Oct 2026 · postpilot.com
Product
PostPilot provides a direct mail platform for ecommerce brands to acquire, retarget, and retain customers with postcard and catalog campaigns.Read 3 Oct 2026 · postpilot.com
API
PostPilot says it offers an open API to connect data from other systems to direct mail campaigns.Read 3 Oct 2026 · postpilot.com
Integrations
The integration directory lists 14 integrations and highlights Shopify, Klaviyo, Attentive, Postscript, Yotpo, Orita, Swym, StayAI, Skio, Smile and Digioh.Read 15 Oct 2026 · postpilot.com
Support
The site lists [email protected] as its support contact.Read 3 Oct 2026 · postpilot.com
Acquisition targeting
AcquisitionAI uses large third-party attribute and intent datasets to find prospects resembling a brand’s best customers, with audience creation described as taking hours.Read 15 Oct 2026 · postpilot.com
AI
AcquisitionAI is described as a lookalike engine for finding prospects, and SiteMatch retargets anonymous site browsers.Read 3 Oct 2026 · postpilot.com
AI data use
PostPilot says aggregated and anonymized transactional data is used to train its AI products and that customers cannot access or specifically benefit from another customer's data.Read 3 Oct 2026 · postpilot.com
AI usage fee
The AI FAQ lists an AcquisitionAI Prospecting data fee of $0.07 per recipient.Read 3 Oct 2026 · postpilot.com
Analytics
The service provides real-time campaign dashboards, holdout-tested incremental ROAS measurement and cross-channel attribution.Read 15 Oct 2026 · postpilot.com
API documentation depth
Help articles include endpoint paths, JSON examples, segment setup instructions, custom-field use, troubleshooting guidance and flow-versus-segment differences.Read 15 Oct 2026 · help.postpilot.com
API limitation
Flows are being deprecated for new API campaigns, while Recharge, Omnisend, Loyalty Lion and LifeMatch birthday campaigns still require flows.Read 15 Oct 2026 · help.postpilot.com
API security controls
API connection URLs contain bearer-like connection tokens; users can disable or regenerate URLs, which invalidates previous URLs, and inspect the last 48 hours of calls.Read 15 Oct 2026 · help.postpilot.com
Campaigns
The platform supports prospecting, retargeting, abandoned cart, loyalty, subscription, winback, and retail campaigns.Read 3 Oct 2026 · postpilot.com
Capterra-listed capabilities
Capterra lists campaign management, event-triggered actions, import/export, delivery tracking, analytics, printing-services integration, design management and mailer templates.Read 15 Oct 2026 · capterra.com
CartMatch
CartMatch targets abandoned-cart customers, including people whose postal address is not known.Read 15 Oct 2026 · crunchbase.com
Category benchmarks
Category Insights uses anonymized data from other stores and requires at least 10 brands in a category before reporting is shown.Read 15 Oct 2026 · postpilot.com
Company legal name
Crunchbase identifies the legal name as PostPilot, Inc. and operating status as active.Read 15 Oct 2026 · crunchbase.com
Company size and headquarters
LinkedIn lists PostPilot as privately held, headquartered in New York, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Customer insights
Customer Insights uses aggregated third-party datasets with thousands of attributes to describe characteristics of a brand’s customers.Read 15 Oct 2026 · postpilot.com
Data-use requirement
PostPilot AI requires opt-in to use aggregated and anonymized transactional data for model training; customers can opt out and continue ordinary campaigns, but AI features then become unavailable.Read 15 Oct 2026 · postpilot.com
Design tools
Users can choose customizable templates, use a drag-and-drop editor, personalize fields or upload finished artwork; monthly plans include professional design services.Read 15 Oct 2026 · postpilot.com
Founded-year discrepancy
LinkedIn lists 2015 as the founding year, while Inc.’s company profile lists 2018.Read 15 Oct 2026 · linkedin.com
Funding
A June 5, 2024 announcement says PostPilot received its first major equity transaction from Summit Partners with participation by Klaviyo founders Andrew Bialecki and Ed Hallen; the amount was not disclosed.Read 15 Oct 2026 · prweb.com
Handwritten cards
PostPilot says its handwritten cards use robotic real-pen writing with variable letter spacing and indentation so cards differ from one another.Read 15 Oct 2026 · postpilot.com
Independent company profile
Inc. describes PostPilot as creating and sending personalized automated direct mail and handwritten notes, with 2018 founding, New York location and 51–200 employees.Read 15 Oct 2026 · inc.com
LifeMatch
LifeMatch currently supports birthday campaigns and the company says additional milestones such as marriage and having children are planned.Read 15 Oct 2026 · postpilot.com
Limit: ROI variability
The sole G2 reviewer reported that several warm-lead test campaigns did not produce enough return to justify continuing.Read 15 Oct 2026 · g2.com
MailMatch
MailMatch can resolve an email address to a physical address so a postcard can be sent without the merchant already holding a mailing address.Read 15 Oct 2026 · help.postpilot.com
Measurement limit
PostPilot automatically tracks each Shopify customer who receives a postcard or handwritten card for 60 days.Read 3 Oct 2026 · postpilot.com
Non-Shopify connectivity
Magento, WooCommerce and custom ecommerce platforms can connect through PostPilot’s API, and Zapier is supported for connecting other apps.Read 15 Oct 2026 · postpilot.com
Notable news
The June 5, 2024 funding announcement said PostPilot had opened new U.S. and U.K. production facilities, launched SiteMatch and ShopDrops, and recorded more than 200% revenue growth in 2023.Read 15 Oct 2026 · prweb.com
Personalized campaigns
The platform supports one-off and lifecycle campaigns with customer names and other dynamic fields inserted into designs.Read 15 Oct 2026 · help.postpilot.com
Praise: creative and support
The sole G2 reviewer said the team was helpful and professional, designs were eye-catching and communication was consistent.Read 15 Oct 2026 · g2.com
Praise: service and usability
Shopify reviewers repeatedly praise strong ROI, intuitive reporting, fast creative turnaround, deep integrations and responsive white-glove account support.Read 15 Oct 2026 · apps.shopify.com
Privacy claim
The company says one participant cannot access another participant’s data or target another brand’s customers.Read 15 Oct 2026 · postpilot.com
Production footprint
PostPilot says it operates printing facilities in South Carolina, Arizona and London, and that its paper comes from FSC-certified mills with tree-offsetting for paper use.Read 15 Oct 2026 · postpilot.com
Public API
The API exposes endpoints for email-only MailMatch contacts, full-address contacts and Shopify customer events; payloads support three custom fields.Read 15 Oct 2026 · help.postpilot.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
2.5 out of 5 from 1 reviewRead 15 Oct 2026 · g2.com
Rating on Shopify App Store
4.9 out of 5 from 177 reviewsRead 15 Oct 2026 · apps.shopify.com
Reporting
PostPilot offers real-time campaign dashboards, holdout-tested iROAS measurement, and cross-channel attribution.Read 3 Oct 2026 · postpilot.com
RetentionAI
RetentionAI dynamically times mailings using individual customer behavior and attributes rather than applying one fixed schedule.Read 15 Oct 2026 · postpilot.com
Sending minimum
The pricing FAQ says there is no minimum and customers can send one card or one million.Read 3 Oct 2026 · postpilot.com
SiteMatch
SiteMatch is offered as a website-retargeting feature for reaching anonymous site visitors.Read 15 Oct 2026 · postpilot.com
Target customer
The pricing page describes Growth as built for brands doing $1m–$3m/year in sales, Pro for up to 50,000 mailpieces monthly, and Enterprise for more than 50,000 monthly.Read 3 Oct 2026 · postpilot.com
UK limitation
For UK customers, the current postcard format is A5 and existing-customer campaigns are supported; prospecting campaigns are described as planned rather than currently available.Read 15 Oct 2026 · postpilot.com

Plans and prices

Free Free No commitment; no cost to get started Full platform · 10+ analytics reports · customer socio-demographic reports · category benchmarks Read 15 Oct 2026 · postpilot.com
Growth $82.50 a month $82.50/mo annual billing; $99/mo monthly billing Cards from 68¢ including postage · built for brands doing $1m–$3m/yr in sales Read 3 Oct 2026 · postpilot.com
Growth Services $82.50 a month $82.50/mo annual billing or $99/mo monthly; two months free annually Cards from 68¢ with postage · brands doing $1m–$3m/year · automated retargeting and retention · Amazon Seller Central integration · strategy call · monthly design Read 15 Oct 2026 · postpilot.com
Pro $419 a month $419/mo annual billing; $499/mo monthly billing 64¢ or less per mailpiece including postage, based on volume · built for up to 50,000 mailpieces/month Read 3 Oct 2026 · postpilot.com
Pro Services $419 a month $419/mo annual billing or $499/mo monthly; two months free annually 64¢ or less per piece by volume · up to 50,000 mailpieces/month · dedicated account manager · data science · unlimited creative · full PostPilot AI suite · SiteMatch and MailMatch Read 15 Oct 2026 · postpilot.com
Enterprise Priced on request Custom Built for brands sending 50,000+ mailpieces/month · custom volume pricing Read 3 Oct 2026 · postpilot.com
Enterprise Services Priced on request Custom pricing 50,000+ mailpieces/month · dedicated account manager and coordinator · data science team · early access · unlimited creative · migration and management · custom reporting and development Read 15 Oct 2026 · postpilot.com

Every PostPilot plan and price →

Strong points and limits

Strong points

  • No minimum sending quantity
  • Open API connects other systems
  • Includes campaign dashboards and cross-channel attribution
  • Free plan includes the full platform

Limits

  • Postcards and postage cost extra on the free plan
  • AI prospecting data costs $0.07
  • Enterprise price is custom

Who it suits

PostPilot suits ecommerce teams using direct mail to find prospects, retarget visitors, or retain customers. The listed plan descriptions distinguish brands by sales and monthly mailpiece volume.

Verdict

PostPilot combines direct-mail campaign types with address matching, audience tools, and reporting. The free plan has no platform cost, but Growth starts at $82.50 a month with annual billing, and AI prospecting carries a per-recipient fee.

Where Specifiction places it

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