Postalytics vs PostPilot
Postalytics
postalytics.com
PostPilot
postpilot.comSide by side
| Figure | Postalytics | PostPilot |
|---|---|---|
| Price from | $199/mo | $82.50/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Direct Mail Automation Software | 8.9 (#3) | 8.6 (#5) |
| Spec score · Direct Mail Marketing Software | 8.9 (#1) | 8.5 (#2) |
| API | Postalytics offers a Direct Mail API and describes API, Zapier and webhook options for connecting other applications. | PostPilot says it offers an open API to connect data from other systems to direct mail campaigns. |
| Integrations | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. | The integration directory lists 14 integrations and highlights Shopify, Klaviyo, Attentive, Postscript, Yotpo, Orita, Swym, StayAI, Skio, Smile and Digioh. |
| Rating on Capterra | 4.3 out of 5 from 33 reviews | 0.0 out of 5 from 0 reviews |
| Rating on G2 | 4.4 out of 5 from 13 reviews | 2.5 out of 5 from 1 review |
| Support | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. | The site lists [email protected] as its support contact. |
| What it does | Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters. | PostPilot is a direct-mail marketing platform for ecommerce brands that sends personalized postcards, catalogs and handwritten cards across acquisition, retargeting and retention. |
Plans
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
PostPilot
- FreeFree
- Growth$82.50 a month
- Growth Services$82.50 a month
- Pro$419 a month
- Pro Services$419 a month
- EnterprisePriced on request
- Enterprise ServicesPriced on request
In their own words
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.
PostPilot
PostPilot is a direct mail platform for ecommerce brands using postcards and catalogs to acquire, retarget, and retain customers. Campaigns cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses with physical mailing addresses. AcquisitionAI helps find lookalike prospects, while SiteMatch retargets anonymous site browsers. Reporting includes real-time dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems to campaigns. PostPilot automatically tracks Shopify customers who receive a postcard or handwritten card for 60 days. There is no sending minimum. The free plan has no platform cost, but postcards and postage are paid separately. Growth costs $82.50 a month with annual billing; monthly billing is 99 USD per month. Its AI prospecting data fee is $0.07. Pro costs $419 a month with annual billing, and Enterprise pricing is custom.