GuideMark vs Tooltip.io
GuideMark
guidemark.coTooltip.io
tooltip.ioSide by side
| Figure | GuideMark | Tooltip.io |
|---|---|---|
| Price from | €19/mo | $249/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 2 |
| Spec score · User Onboarding Software | 8.1 (#9) | 7.8 (#18) |
| Installation | Installation uses one script tag in the website head, with no SDK or build step required. | The site says Tooltip can be installed by copy-pasting its script or through Google Tag Manager. |
| Product | GuideMark maps user paths through a product, identifies drop-off points, and drafts fixes for onboarding. | Tooltip is an in-app messaging suite for the web aimed at onboarding users, educating customers, and running in-product marketing. |
| Security | The GDPR page states that data in transit and at rest is encrypted using industry-standard protocols and that a data processing agreement is provided. | Tooltip says it is ISO 27001 compliant, stores data in US AWS data centers with backups kept for 30 days, and conducts annual third-party security audits. |
| Support | The help page says the team typically responds within 24 hours; the homepage also lists [email protected] for questions. | The homepage lists friendly support on Pro, priority support and an SLA on Enterprise, and offers contact by email at [email protected]. |
Plans
In their own words
GuideMark
GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.