Gumball vs Podscribe
Gumball
gumball.fm
Podscribe
podscribe.comSide by side
| Figure | Gumball | Podscribe |
|---|---|---|
| Price from | — | $1,500/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 6 |
| Spec score · Digital Audio Advertising Software | 7.1 (#7) | 7.2 (#6) |
| Spec score · Podcast Advertising Platforms | 7.5 (#13) | 7.4 (#15) |
| Founded | 2020 | 2016 |
| Privacy | Gumball’s privacy policy says its services collect personal and usage information and describes sharing data with service providers and analytics providers. | Podscribe says its data processing is GDPR-compliant when a GDPR-compliant data privacy agreement is in place with the advertiser, and stores data in AWS cloud datacenters in the United States. |
| Support | Gumball directs users to its Help Center and lists [email protected] for support questions. | The platform advertises dedicated customer and technical support from launch to scale, with a dedicated Slack channel available as an optional add-on. |
| What it does | Gumball connects advertisers with creators to buy and sell host-read podcast and YouTube ads. | Podscribe verifies ad placements, measures exposure, and attributes conversions across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio. |
Plans
Podscribe
- Optional Add-ons$1,500 a month
- Radio Verification$5,000 a month
- Podcast & YouTube SimulcastPrice not published
- RadioPrice not published
- SmartServePrice not published
- Streaming, Display, Video, OTT/CTVPrice not published
In their own words
Gumball
Gumball is a paid web marketplace connecting advertisers with creators who sell host-read podcast and YouTube ads. Advertisers can filter creators by genre, audience profile, and air date while viewing pricing and inventory. They can set up campaigns online, manage scripts and coupon codes, review airchecks, and pay by credit card, with a dedicated sales team available. Creators manage schedules, blackout dates, placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast impressions and campaign delivery, measures verified YouTube views through a read-only YouTube API connection, and lets creators review airchecks. Direct deposits use Stripe, with one payee per setup. Embedded-ad support is listed for Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only. Gumball launched in 2020 and is associated with New York and Los Angeles. Its listed ad formats include host-read, dynamic, embedded, and live read, with advanced targeting and engagement measurement.