Gumball vs SoundStack
Gumball
gumball.fmSoundStack
soundstack.comSide by side
| Figure | Gumball | SoundStack |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 1 |
| Spec score · Digital Audio Advertising Software | 7.1 (#7) | 7.4 (#5) |
| Spec score · Podcast Advertising Platforms | 7.5 (#13) | 7.6 (#12) |
| Company | The site identifies Headgum, Inc. as the company behind Gumball. | SoundStack says it is an independent audio-as-a-service company serving podcasters, broadcasters, advertisers, buy-side platforms, and media representation companies. |
| Headquarters | New York and Los Angeles | Pittsburgh, Pennsylvania, USA |
| Support | Gumball directs users to its Help Center and lists [email protected] for support questions. | The company describes dedicated human collaboration and provides links to documentation and contact support. |
Plans
In their own words
Gumball
Gumball is a paid web marketplace connecting advertisers with creators who sell host-read podcast and YouTube ads. Advertisers can filter creators by genre, audience profile, and air date while viewing pricing and inventory. They can set up campaigns online, manage scripts and coupon codes, review airchecks, and pay by credit card, with a dedicated sales team available. Creators manage schedules, blackout dates, placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast impressions and campaign delivery, measures verified YouTube views through a read-only YouTube API connection, and lets creators review airchecks. Direct deposits use Stripe, with one payee per setup. Embedded-ad support is listed for Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only. Gumball launched in 2020 and is associated with New York and Los Angeles. Its listed ad formats include host-read, dynamic, embedded, and live read, with advanced targeting and engagement measurement.
SoundStack
SoundStack has no write-up on Specifiction yet; its figures are above.