Gupshup vs Helo.ai

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Helo.ai is a business messaging and customer engagement platform available through the web and API. Its products cover SMS, WhatsApp, RCS, voice, email, and chatbots, with automated campaigns across SMS, WhatsApp, RCS, and email. RCS messages can include verified sender IDs, rich media, buttons, carousels, images, and videos. Helo Convo is a no-code AI agent for WhatsApp, web, and apps; the company says it can be configured from a prompt in five minutes. Agents can handle voice notes, respond in customers’ languages, connect to integrations, and hand conversations to human agents. Shortify creates branded, trackable short URLs with real-time insights. Helo Verify supports verification by SMS, email, or WhatsApp and includes SIM binding to help prevent SIM-swap fraud. The platform also offers API and low-code integration services, including CRM and ERP connections. Helo.ai says it encrypts data at rest and in transit and stores and processes data in India unless otherwise agreed. It does not claim formal GDPR or CCPA certification. Pricing is custom, with no numerical price listed.