Gupshup vs MSG91
Gupshup
gupshup.ai
MSG91
msg91.comSide by side
| Figure | Gupshup | MSG91 |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Phone Verification Software | 8.6 (#1) | 7.7 (#4) |
| Spec score · WhatsApp Business API Providers | 8.5 (#6) | 7.5 (#24) |
| Spec score · Transactional SMS Software | 8.5 (#14) | 7.5 (#45) |
| Spec score · SMS APIs | 8.5 (#9) | 7.4 (#32) |
| Spec score · SMS API services | 8.4 (#15) | 7.4 (#30) |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect. |
| Scale | Gupshup says it supports more than 50,000 businesses in 130+ countries and powers 120 billion conversations annually. | MSG91 says its API can scale from communicating with 10 users to 10 million. |
| Security certifications | Gupshup lists ISOQAR, AICPA, RBI, GDPR, CCPA and LGPD compliance badges. | Its certificates page lists TAC Security, CASA, ISO, SOC 2 Type 2, and VAPT. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
MSG91
- SMS credits — 5,000₹1,250, paid once
- SMS credits — 16,500₹3,300, paid once
- SMS credits — 30,000₹5,400, paid once
- SMS credits — 60,000₹10,200, paid once
- SMS credits — 1,17,648₹20,000.16, paid once
- SMS credits — 4,50,000₹76,500, paid once
- SMS credits — 9,62,500₹154,000, paid once
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.