MSG91

Spec sheet

Product

MSG91 provides a developer-friendly SMS API to send and receive text messages for business communications.Read 4 Oct 2026 · msg91.com

Integrations

Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect.Read 4 Oct 2026 · msg91.com

Mobile apps

The developer page links to downloads on Google Play and the App Store.Read 4 Oct 2026 · msg91.com

Support

The SMS page says its dedicated support teams provide round-the-clock assistance to clients and partners.Read 4 Oct 2026 · msg91.com

Campaign tools

The SMS service includes personalized and multilingual messaging, link shortening, delivery analytics, and campaign monitoring.Read 4 Oct 2026 · msg91.com

Delivery routing

Its SMS retry algorithm retries failed messages through another telecom route, and its page says it reaches 210+ countries.Read 4 Oct 2026 · msg91.com

Developer support

MSG91 provides quick-start guides, code snippets, SDKs, API documentation, and sample code in Ruby, Python, PHP, and Java.Read 4 Oct 2026 · msg91.com

Pricing basis

The India-to-India SMS pricing page lists prepaid message-credit bundles and says personalized pricing may go as low as ₹0.13 per SMS.Read 4 Oct 2026 · msg91.com

Scale

MSG91 says its API can scale from communicating with 10 users to 10 million.Read 4 Oct 2026 · msg91.com

Security certifications

Its certificates page lists TAC Security, CASA, ISO, SOC 2 Type 2, and VAPT.Read 4 Oct 2026 · msg91.com

Use cases

The page describes transactional messaging for order confirmations, appointment reminders, account notifications, and SMS authentication codes.Read 4 Oct 2026 · msg91.com

Plans and prices

Every MSG91 plan and price →

Where Specifiction places it

• Phone Verification Software#4 of 247.7
• Transactional SMS Software#45 of 767.5
• WhatsApp Business API Providers#24 of 337.5
• SMS API services#30 of 357.4
• SMS APIs#32 of 347.4