Gupshup vs Newo

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Newo is a voice AI agent for business calls that can complete actions such as bookings and routing in existing systems. Its SMS agent uses the same agent and conversation history as the phone line, replies by text and can book the next step in a scheduler. Newo combines records across phone, text and email so conversations continue with prior context. Follow-up sequences can run across channels and stop when the customer replies. Each agent can use a knowledge base built from a business website and added materials. The integrations page lists 29 options, including Open Dental, Dentrix, Square, Housecall Pro, Calendly, GoHighLevel, WhatsApp and Instagram. Newo says it supports 15+ languages and can switch languages mid-conversation. Listed capabilities include AI responses, two-way SMS, workflow building and API access. Pay As You Go costs nothing with 50 units once per account. AI Receptionist costs $299 a month for 200 units monthly and one agent at one location.