Gupshup vs Orbit by Devotel
Gupshup
gupshup.aiOrbit by Devotel
orbit.devotel.ioSide by side
| Figure | Gupshup | Orbit by Devotel |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 2 |
| Spec score · RCS Messaging Platforms | 8.5 (#5) | 8.3 (#7) |
| Spec score · Communications Platforms as a Service | 8.4 (#4) | 8.4 (#5) |
| AI agents | Its AI agents automate customer conversations, qualify leads, recommend products, support bookings and escalate complex cases to people. | Built-in AI agents can conduct conversations, qualify leads and hand interactions to human staff. |
| Headquarters | Cupertino, California, United States | Devotel says it is headquartered in Istanbul and operates with a globally distributed engineering team. |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Orbit's customer-data features list syncing profiles and traits with HubSpot, Salesforce, Snowflake, and BigQuery. |
| Rating on G2 | 4.4 out of 5 from 67 reviews | 0.0 out of 5 from 0 reviews; Orbit is listed as a Devotel product but G2 says there are insufficient reviews for buying insight. |
| Security controls | The security page states that Gupshup uses encryption in transit and at rest, role-based access, vulnerability testing, continuous monitoring and disaster-recovery practices. | Orbit states AES-256-GCM encryption at rest, TLS 1.2 or newer in transit, vulnerability scanning and GCP audit logging. |
| What it does | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. | Orbit is an omnichannel communications platform covering SMS, voice, WhatsApp, RCS, email, video, contact-center functions and AI agents through unified APIs. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.
Orbit by Devotel
Orbit by Devotel provides an RCS API for sending rich business messages, including cards, carousels, and suggested replies or actions. It can check whether a recipient supports RCS and retry through SMS when RCS is unavailable, provided the organisation has enabled its fallback chain. Orbit describes a unified messaging platform spanning SMS, voice, video, WhatsApp, RCS, email, and additional channels. An RCS send can contain up to 11 suggestion chips, and a carousel can hold 2–10 cards. The Pay-as-You-Go plan has no monthly fee or minimums; sending is paid for with pre-pay credits. It includes typed Node and Web SDKs, signed webhooks, and a real-time analytics dashboard. The company says production data is processed in the EU, with its primary workload in Belgium and a disaster-recovery read replica in London. US-only, UK-only, and APAC-only residency are not offered. Orbit says its SOC 2 Type II audit is in planning and that it has not completed a third-party SOC 2 audit.