Gupshup vs Pylon
Gupshup
gupshup.aiPylon
usepylon.comSide by side
| Figure | Gupshup | Pylon |
|---|---|---|
| Price from | Free | $50/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Customer Service Automation Software | 8.4 (#2) | 7.9 (#7) |
| AI agents | Its AI agents automate customer conversations, qualify leads, recommend products, support bookings and escalate complex cases to people. | Its Support Agent can resolve customer questions across channels and bring in humans when judgment is needed. |
| API | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. | Pylon's integrations directory says its API and webhooks can read and write Pylon data, trigger workflows, and connect internal systems. |
| Channels | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. | Pylon lists Slack, Microsoft Teams, email, chat, SMS, WhatsApp, and phone as supported customer support channels. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | 2022 |
| Free plan | No | No |
| Headquarters | Cupertino, California, United States | San Francisco, California |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | The integrations directory lists connections including Salesforce, HubSpot, Slack, Linear, Jira, Snowflake, BigQuery, and MCP. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.