Gupshup vs Repli

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Repli automates Instagram and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics. Its Comment-to-DM feature can send a private message when a selected keyword appears in a comment on a post or reel. An AI persona can be trained on products, FAQs, policies and brand tone, and can hand complex conversations to a human. DM forms collect contact details and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in the DM, while post-to-purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make and n8n. Repli says its channel automations use official Meta APIs and enforce messaging windows, rate limits and template rules. The free plan is free, billed forever, with 15 starting credits plus 5 daily, 1 Instagram account and 1 active automation. Creator is ₹2,493 a month; Pro is ₹4,996 a month; Pro+ is ₹149,918 a month. Business pricing is by request.