Chatfuel From $18/mo 9.3 Visit Repli
repli.in
What it is
Repli automates Instagram and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics. Its Comment-to-DM feature can send a private message when a selected keyword appears in a comment on a post or reel. An AI persona can be trained on products, FAQs, policies and brand tone, and can hand complex conversations to a human. DM forms collect contact details and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in the DM, while post-to-purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make and n8n. Repli says its channel automations use official Meta APIs and enforce messaging windows, rate limits and template rules. The free plan is free, billed forever, with 15 starting credits plus 5 daily, 1 Instagram account and 1 active automation. Creator is ₹2,493 a month; Pro is ₹4,996 a month; Pro+ is ₹149,918 a month. Business pricing is by request.
Spec sheet
- Product
- Repli automates Instagram DMs and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics.Read 2 Oct 2026 · repli.in
- Audience
- Repli describes its intended users as creators, coaches, D2C brands and agencies.Read 2 Oct 2026 · repli.in
- Integrations
- The integrations library lists Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, n8n and other services.Read 2 Oct 2026 · repli.in
- Security
- Documentation says Repli uses row-level security, role-based policies, email verification, revocable session devices and server-side-only secrets.Read 2 Oct 2026 · repli.in
- Support
- Repli documentation lists support by WhatsApp at +91 8007377376 and email at [email protected].Read 2 Oct 2026 · repli.in
- AI replies
- Its AI persona can be trained on products, FAQs, policies and brand tone, and can escalate complex conversations to a human.Read 2 Oct 2026 · repli.in
- Appointments and commerce
- The AI can find appointment slots and book them in the DM, and post-to-purchase flows can provide checkout and payment links.Read 2 Oct 2026 · repli.in
- Comment automation
- Comment-to-DM can send a private message when someone comments a chosen keyword on a post or reel.Read 2 Oct 2026 · repli.in
- Lead capture
- DM forms collect names, emails, phone numbers and custom fields, with options to export leads or send them to a CRM through webhooks.Read 2 Oct 2026 · repli.in
- Paid trial
- Repli documentation says support can enable a 7-, 15- or 30-day paid-tier trial for an account.Read 2 Oct 2026 · repli.in
- Platform rules
- Repli says its Instagram and WhatsApp automations use official Meta APIs and enforce messaging windows, rate limits and template rules.Read 2 Oct 2026 · repli.in
- Usage limit
- When the free plan reaches its message limit, automations pause for the rest of the day and five credits arrive the next day.Read 2 Oct 2026 · repli.in
Plans and prices
Free Free forever 15 starting credits + 5 daily · 1 Instagram account · 1 active automation Read 2 Oct 2026 · repli.in
Creator ₹2,493 a month monthly Unlimited Instagram Comment-to-DM · 1 creator account Read 2 Oct 2026 · repli.in
Pro ₹4,996 a month monthly Unlimited messages · Lead forms · DM auto-replies · Priority support Read 2 Oct 2026 · repli.in
Pro+ ₹149,918 a month monthly Everything in Pro · AI persona and replies · AI Comment Guard · Appointment booking Read 2 Oct 2026 · repli.in
Business Priced on request Seat-based pricing on request WhatsApp AI Support Agent · Webhook tools · Multi-agent seats · Dedicated onboarding Read 2 Oct 2026 · repli.in
Strong points and limits
Strong points
- Comment keywords can trigger private messages.
- AI replies can escalate complex conversations to a human.
- Lead forms support CRM webhooks.
- AI can book appointments in DMs.
- Integrations include Shopify, HubSpot and Salesforce.
Limits
- Free plan allows one Instagram account.
- Free plan allows one active automation.
- Automations pause after the free message limit is reached.
- Business pricing is available on request.
Who it suits
Repli suits creators, coaches, D2C brands and agencies that want to automate Instagram or WhatsApp Business conversations. Its lead forms, booking flows and commerce links may suit teams handling inquiries and sales through DMs.
Verdict
Repli brings conversation automation, lead capture and commerce flows to Instagram and WhatsApp Business. Check the free-plan limits and listed paid-plan prices, and note that the free-tier automations pause when its message limit is reached.
Where Specifiction places it
- Instagram DM Automation Tools#9 of 357.8
- Messenger Marketing Software#22 of 287.8
