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Inrō
inro.social
What it is
Inrō is an Instagram-first platform for automating direct messages and using an AI Agent to turn social interactions into conversations. It can start scenarios from comments, story replies, DMs, mentions, referral links and other events, then send messages, share links, collect data or hand off to AI. The Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in a brand’s tone. Campaigns support scheduled targeted broadcasts and multi-step sequences to selected contacts. Inrō also creates, schedules and publishes Instagram posts, reels and stories, with controls for captions, tags, locations, alt text and reel covers. Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel; Make connects it to thousands more. It provides a versioned REST API, webhooks and an MCP server, though the API cannot read inbox history. The web app runs in a browser. A free plan is available; Pro is €12.99/month and includes a 14-day trial.
Spec sheet
- Product
- Inrō is an Instagram-first DM automation and AI Agent platform that turns comments, story replies, mentions and DMs into qualified conversations and sales.Read 1 Oct 2026 · inro.social
- Audience
- Inrō is built for direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants and agencies.Read 1 Oct 2026 · inro.social
- Integrations
- Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel, with thousands more through Make.Read 1 Oct 2026 · inro.social
- Security
- Inrō is a Meta Tech Provider and runs on Meta’s official Instagram API rather than unofficial browser automation.Read 1 Oct 2026 · inro.social
- Compliance
- Inrō states that it is GDPR compliant, retains customer data for 24 months, isolates organization data with row-level security, encrypts OAuth tokens and integration keys at rest, and supports export and deletion.Read 1 Oct 2026 · inro.social
- Support
- The support email listed by Inrō is [email protected].Read 1 Oct 2026 · inro.social
- AI Agent
- The conversational AI Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in the brand’s tone of voice.Read 1 Oct 2026 · inro.social
- API and MCP
- Inrō provides a versioned public REST API, webhooks and an MCP server that lets assistants such as Claude or ChatGPT manage contacts, automations, campaigns, the AI Agent and content publishing.Read 1 Oct 2026 · inro.social
- API limits
- The REST API allows 20 requests per second, 1,000 per minute, 10,000 per hour and 100,000 per day per organization, and it cannot read inbox history.Read 1 Oct 2026 · inro.social
- Campaigns
- Campaigns send scheduled, targeted broadcast-style DMs or multi-step sequences to selected contacts.Read 1 Oct 2026 · help.inro.social
- Content publishing
- Inrō creates, schedules and publishes Instagram posts, reels and stories, including captions, tags, locations, alt text and reel covers.Read 1 Oct 2026 · inro.social
- Scenarios
- Scenarios can trigger from comments, story replies, DMs, referral links and other events, then run automated actions such as messages, links, data collection or AI handoff.Read 1 Oct 2026 · help.inro.social
- Web app
- Inrō is web-based, runs in any browser and has nothing to download or install.Read 1 Oct 2026 · inro.social
Plans and prices
Free Free €0/month 100 active contacts/month · 50 AI Agent credits · 3 active automations · 3 campaigns/month · 10 folders · 1 user Read 1 Oct 2026 · inro.social
Pro €12.99 a month from €12.99/month Unlimited contact activations · up to 10 team members · unlimited AI Agent usage · API and MCP access · 14-day trial Read 1 Oct 2026 · inro.social
Managed Account €299 a month from €299/month Done-for-you setup and management Read 1 Oct 2026 · inro.social
Annual Pro €1,249 a year €1,249/year 10,000 contact activations/month · no metered overage · unlimited team members Read 1 Oct 2026 · inro.social
Strong points and limits
Strong points
- Automates Instagram DMs, comments, Stories, mentions and ads.
- AI Agent can qualify leads and share checkout links.
- Publishes Instagram posts, reels and stories.
- REST API, webhooks and MCP server are available.
- Free plan; Pro is €12.99/month with a 14-day trial.
Limits
- REST API cannot read inbox history.
- Free plan has 100 active contacts per month.
- Free plan allows three active automations.
- Managed Account costs €299/month.
Who it suits
Inrō is aimed at direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants and agencies that handle Instagram conversations. Its web-based setup and automation tools may suit teams that also want to publish Instagram content or connect other services.
Verdict
Inrō combines Instagram messaging automation, AI-assisted conversations, campaigns and publishing in a browser-based service. Check the plan limits and API restriction against your workflow; Pro is €12.99/month, with a 14-day trial.
Where Specifiction places it
- Instagram DM Automation Tools#5 of 358.1
- Messenger Marketing Software#14 of 288.1
